Manchester Tank - Director of Commercial Strategy

Company Description

Our Principles and Values:

Manchester Tank has a proud heritage of hard-working people, who for over 75 years have manufactured high quality products for our country and the world. The McWane/Manchester Way Compass is provided as a personal guide to help team members navigate through situations they encounter daily at work and includes eight core principles to guide our team members: Communication, Safety, Environment, Leadership, Trust, Excellence, Accountability, and Teamwork. All team members are expected to know these principles, values, and behaviors. Our Compass Points ensure higher levels of safety and environmental performance in all our operations. It also improves communication, relationships, and work performance at all levels of our organization.

Manchester Tank is an equal opportunity employer committed to providing equal employment opportunity in all employment practices. Manchester Tank will not discriminate against any applicant for employment because of their race, color, religion, sex, national origin, age, sexual orientation, disability, veteran or service member status, marital status, citizenship status (In IL - sex, including same sex, ancestry, order of protection status, physical or mental disability, military status, pregnancy, unfavorable discharge status, genetic information), (In IA - gender identity), (In CA - gender identity or expression, and genetic information) or any other category protected by federal, state or local law. 

Job Description

The Director is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

• Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle,& provides similar leadership to product development team identifies new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets supports the commercial organizations in achieving Plan objectives, provides direction and input to all in-house groups that affect the successful achievement of business objectives.
• Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.
• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product. Ability to develop strategic vision into a tactical plan, involving other departments like Professional Education, Sales Training, Commercial Excellence, etc. This includes providing direction to the Commercial Areas/countries and all in-house groups.
• External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities. Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
• Develop the Marketing Plan: Incorporate all aspects of the marketing mix. Builds strategic vision or growth opportunities based on customer feedback, research and data. Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market. Offer leadership to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts).
• Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch. Drives metrics oriented organization to ensure successful roll out at all levels.
• Hires, develops and retains best in-class Product Management team that strives for excellence.
• Partners well with AVPs / Sales Leadership and drives strategic vision across Commercial Teams at all times

Field Sales

• Increase sales versus previous year by creating innovative approaches to business, coordinate sales, marketing, and ACE services activities.
• Have significant impact on all asp