Director, Product Marketing, Developer Platform

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

This is a product marketing role, not a developer campaign marketing role. That distinction matters. Developer campaign marketing executes against a defined brief — events, demand generation, content distribution. This role writes the brief. It owns the positioning, narrative, and go-to-market strategy that defines what ServiceNow is as a developer platform and shapes how developers, technical buyers, and the broader market perceive and choose it.

ServiceNow is creating this function as a dedicated role for the first time. Platform-wide developer messaging strategy has previously sat at the VP level. As the platform’s developer ecosystem grows and artificial intelligence reshapes how builders discover and adopt enterprise tools, this function requires a dedicated owner who has built it before at a comparable company.

We are looking for a senior individual contributor Director of Product Marketing, Developer Platform to own this function end-to-end. You will define the developer platform narrative across every surface where it is expressed — including major product launches and executive developer keynotes — and own the go-to-market motion that connects the platform story to developer adoption and platform activation. You will report directly to the Vice President of Community, Developer Ecosystem and App Engine and work closely with developer relations, community, and product management.

This is a senior individual contributor role with no people management responsibilities. The candidate must have worked in product marketing for a developer platform before — not developer campaign marketing. Those are different functions.

Responsibilities

• Own the entire developer-facing messaging strategy for the ServiceNow platform: define the narrative and positioning that shapes how developers, technical buyers, and the market understand and evaluate ServiceNow as a build platform
• Own developer platform narrative for major product launches: define the developer-facing story from initial positioning through sustained adoption messaging
• Own executive developer keynote content: develop and shape the platform narrative expressed at major external events and developer-facing executive communications
• Own the go-to-market strategy and content strategy for the ServiceNow developer site in partnership with the product and engineering team: define what the site says, who it speaks to, and how it is structured to serve developers effectively
• Lead developer content strategy in close partnership with the developer relations team: set the strategic brief that developer advocates and community content creators execute against, and ensure output connects to measurable adoption outcomes
• Own the strategy for how ServiceNow is discovered through artificial intelligence search, large language model responses, and modern developer research channels
• Own the go-to-market motion that connects the platform story to enterprise customer activation: ensure that customers who have purchased platform capabilities have the developer engagement and content that drives active use
• Build the measurement framework that connects developer marketing activity to platform adoption outcomes
• Develop content that gives customer-facing teams a credible, developer-fluent story to tell
• Stay close to how developers discover and adopt enterprise platforms: bring an informed external perspective that continuously raises the bar on how ServiceNow shows up in the developer market

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 7 or more years of product marketing experience with meaningful time in developer platform product marketing — not developer campaign marketing; these are different functions and this role requires the former
• Demonstrated experience owning the full developer-facing messaging strategy for a platform: you have defin