Sr. Marketing Manager

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion.  In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a “Best Place to Work” company and make the world say wow, let's talk.

The Sr. Manager Marketing will be responsible for leading all marketing and marketing communications activity in support of the Pro Display Solutions organization.  Responsibilities will include:

• Developing integrated advertising campaigns to support BU marketing goals and objectives.

• Establishing consistent messaging/look and feel across multiple touch points including:  digital advertising, paid social media, search keywords, email campaigns, web pages and event graphics.

• Coordinating messaging activities with PR and social team, to ensure consistency and extend the reach of paid media activity.

• Reviewing campaign metric results to evaluate performance and adjust/optimize future activity.

• Creating sales tools to support account manager activities with resellers and end-user customers.

• Creating rich content and assets to feed marketing automation nurture campaigns for lead-generation programs, including white papers, infographics, videos, webinars, etc.

• Working directly with external agencies and internal resources to develop creative assets and paid media plans.

• Collaborating with counterparts in other global regions to share and leverage assets.

• Collaborating with central digital team to review web content to ensure it supports regional efforts.

• Tracking monthly expenses for all creative/production projects ordered directly via external agencies.

• Managing monthly A&P forecast for all creative production, media, PR, and event services teams.

Minimum Qualifications:

• Bachelor's Degree in Marketing, Communications, or related discipline required.

• 7-10 years of related experience managing marketing function, 3-5 years of experience managing staff. 

• Demonstrated ability to translate the requirements to the creative team, understand the needs of our customers and resellers, and evaluate creative concepts from different perspectives to ensure our communications are on-strategy.

• Demonstrated ability to determine the specific resources to work on specific projects, including external agencies and internal resources.

• Knowledge of current best practices in digital and email marketing is required.

• Must be able to make professional and compelling presentations; communicate effectively verbally and in writing to large and small audiences.

• Must be able to juggle multiple projects and prioritize, making decisions based on sound rationale and strategy and coming in on-time and within budget.

• Proficiency in Microsoft Office, Word, Excel and ppt is required.

• 25% Travel required.

Preferred Qualifications:

• Experience with Adobe Acrobat Pro, Illustrator and Photoshop is a plus.

The anticipated base pay range for this position is $133,000 to $178,000. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary this position is also eligible for a bonus, and a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave after three months of employment, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave after six months of employment.

Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and i