Creative & Digital Content Manager - Jefferson City, MO

Description

The Creative & Digital Content Manager serves as a key leader within the Office of Communications, helping to shape and execute digital and visual communications strategies. This position oversees the planning, creation, and distribution of high-quality graphic design, social media content, website updates, video, photography, and podcasts that advance the mission of the Diocese of Jefferson City. The manager both produces content directly and coordinates projects with staff, parishes, schools, and vendors, functioning as a primary day-to-day partner and backup to the Executive Director of Communications. Evening and weekend work is occasionally required to cover diocesan events.

Accountable To:

Executive Director of Communications

Primary Duties and Responsibilities

Strategic and Managerial Responsibilities

• Collaborates with the Executive Director of Communications to develop and implement

annual digital content plans, and campaign strategies across web, social, email, print and

multimedia channels.

• Serves as day-to-day lead for digital media projects, from intake and prioritization

through production, review, and publication.

• Provides creative direction, templates, and brand guidance for parish and school

collaborators; reviews selected materials for consistency with diocesan visual identity

and messaging.

• Helps monitor analytics for website, social media, and key digital campaigns, offering

recommendations for continual improvement in reach, engagement, and evangelization

impact.

• In the absence of the Executive Director of Communications, provides continuity for

routine digital communications decisions and coordinates with other diocesan offices as

needed.

Graphic Design and Brand Stewardship

• Designs engaging graphics, layouts, and visual assets for web, social media, email, print,

and diocesan campaigns, aligned with diocesan brand standards.

• Develops and maintains a library of branded templates (social posts, flyers,

presentations, event collateral) that can be adapted by parishes, schools, and ministries.

• Assists in ongoing refinement of diocesan visual identity guidelines and ensures their

consistent application across platforms and ministries.

• Serves as the primary liaison for contracted vendors for creative services.

Social Media Management

• Manages diocesan social media channels (e.g., Facebook, Instagram, X, YouTube,

LinkedIn), including content planning, posting, moderation, and basic community

engagement.

• Plans and executes social media campaigns that support diocesan priorities, events,

pastoral letters, and evangelization initiatives.

Website Administration

• Serves as primary content administrator for the diocesan website, updating pages,

posting news and events, and ensuring timely, accurate information.

• Collaborates with IT/web vendors as needed on navigation, layout, accessibility, and

basic SEO to improve usability and engagement.

• Coordinates web content requests from diocesan offices, helping them shape messages

and visuals consistent with diocesan standards.

Secondary Duties and Responsibilities

Multimedia Content Support

• Serves as primary liaison with contracted vendors on multimedia projects.

• In conjunction with vendors, films and edits short- and long-form video content,

including event coverage, testimonies, pastoral messages, educational content, and

promotional campaigns.

• Captures photography at diocesan liturgies, events, and ministry activities; coordinates

with others to ensure coverage when multiple events occur.

• Manages digital media archives (photo and video libraries), including tagging, organizing,

and providing assets to internal partners and parishes as appropriate.

• Produces diocesan podcasts, including planning episodes, scheduling and preparing

guests, recording, editing, and publishing to selected platforms.

• Provides support and oversees livestreaming, recording and audio support for key events

(e.g., diocesan masses and ministry events, interviews, etc.)

• Maintains gear inventory and equipment maintenance.

Collaboration and Internal Service

• In collaboration with the Executive Director of Communications, works closely with

diocesan offices, parishes, schools, and ministries to understand their communication

needs and translate them into effective digital content.

• Provides occasional training or resource sessions (in-person or virtual) on topics such as

branding, social media