Sr. Manager, Demand Generation

Our Company:  

Start your next chapter at Revecore! For over 25 years, we’ve been at the forefront of specialized claims management, helping healthcare providers recover meaningful revenue to enhance quality patient care in their communities. We’re powered by people, driven by technology, and dedicated to our clients and employees. If you’re looking for a collaborative and diverse culture with a great work/life balance, look no further.  

 

As part of our team, you’ll be rewarded with: 

• Comprehensive medical, dental, vision, and life insurance benefits from the start of your employment 
• 12 paid holidays and flexible paid time off    
• 401(k) contributions   
• Employee Resource Groups that build community  
• Career growth opportunities   
• An excellent work/life balance 

Location: Remote – USA  

 

As Revecore’s Senior Manager, Demand Generation, you will: 

Lead Revecore’s strategy to create, accelerate, and convert demand across all segments and channels. This leader will develop integrated marketing programs that align with sales priorities, build qualified pipeline, and drive measurable revenue impact. A highly strategic and data-driven marketer, the Sr. Manager will oversee campaign planning, execution, and optimization across digital, field, and partner channels — ensuring Revecore’s go-to-market efforts are cohesive, customer-centric, and performance-focused. 

 

The Role:  

• Demand Generation Strategy & Planning
• Build and execute an integrated, multi-channel campaign strategy to generate qualified leads and drive pipeline growth.
• Lead annual and quarterly marketing planning, establishing clear objectives, budgets, and performance metrics.
• Oversee the campaign calendar and ensure alignment across digital, content, events, and partner marketing initiatives.
• Account-Based Marketing (ABM) & Personalization
• Develop and manage ABM programs targeting priority accounts with tailored messaging and experiences.
• Partner with Sales and SDR teams to orchestrate coordinated outreach and engagement strategies.
• Leverage intent data and analytics to refine audience segmentation and improve conversion rates.
• Sales Alignment & Enablement
• Collaborate closely with Sales to align on pipeline goals, coverage, and campaign performance.
• Support sales teams with campaign-ready assets, messaging, and email cadences for effective follow-up.
• Establish feedback loops to continuously improve lead quality and sales readiness.
• Performance Measurement & Optimization
• Define and report on key KPIs including MQL-to-SQL conversion, pipeline contribution, and ROI.
• Drive a culture of experimentation through A/B testing, campaign performance analysis, and agile adjustments.
• Partner with Marketing Operations to ensure accurate data, lead routing, and attribution.
• Leadership & Collaboration
• Lead a high-performing team of campaign and field marketers focused on driving measurable impact.
• Collaborate across marketing, sales, and product teams to ensure integrated messaging and market execution.
• Champion innovation, bringing new ideas and best practices for modern demand generation.
• Key Performance Metrics (KPIs)
• Pipeline contribution
• Campaign ROI
• MQL-to-SQL conversion rates
• Account engagement & coverage
• Revenue influence
• Measures of Success
• Increased qualified pipeline and conversion
• Campaign-driven revenue growth
• Sales and marketing alignment
• Clear demand-to-revenue attribution

 

You’ll be successful if you have: