AVP, Revenue Optimization & Personalization

Axos Bank

Target Range:

$110,000.00 - $140,000.00

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The AVP, Revenue Optimization & Personalization is a strategic and innovative leader focused on leveraging advanced analytics and data science to drive personalized marketing campaigns and optimize revenue growth. This role emphasizes the use of data to power cross-sell, upsell, bundling, and increasing wallet share, ensuring exceptional customer experiences across all channels. The ideal candidate will possess strong data analysis and marketing skills, with a proven ability to develop and execute data-driven personalization strategies that align with monetization goals.

Key Attributes for Success:

• Revenue-Focused: Passionate about using data to drive monetization strategies and increase revenue.
• Data-Driven Marketer & Tech-Savvy: Highly skilled in leveraging data and technology to inform and optimize marketing strategies.
• Innovative: Continuously challenges the status quo and fosters a culture of innovation.
• Analytical and Detail-Oriented: Meticulous with an eye for detail in all aspects of the role.
• Cross-Functional: highly collaborative across various departments (Business, IT, Centers of Excellence, Product, PMO, and Marketing).

Responsibilities:

• Data-Driven Campaign Execution: Lead the execution of personalized marketing campaigns across multiple channels, leveraging data insights to drive cross-sell, upsell, bundling, refer-a-friend/ referral acquisition programs and increasing wallet share.
• Personalization Strategy: Develop and implement strategies for personalized marketing initiatives, ensuring alignment with revenue and conversion goals.
• Rapid Testing and Optimization: Lead rapid testing and optimization initiatives across all campaigns, including A/B/C testing and other advanced experimentation methods to identify the most effective strategies and tactics.
• Advanced Analytics: Utilize data analytics and customer insights to tailor marketing messages and offers, enhancing customer engagement and driving monetization.
• Performance Monitoring: Monitor and analyze the performance of personalization campaigns, using data to optimize and refine strategies for maximum impact.
• Customer Segmentation: Develop and maintain detailed customer segments, using advanced analytics to identify high-value opportunities for personalized marketing efforts.
• Cross-Channel Coordination: Coordinate personalized marketing efforts across digital, email, social media, and other channels to ensure a seamless and integrated customer experience.
• Content Personalization: Oversee the creation and delivery of personalized content, ensuring it resonates with targeted customer segments and drives engagement.
• Campaign Roadmapping: Develop and maintain plans and roadmaps for personalization campaigns, outlining key initiatives, timelines, and milestones to guide execution.
• Continuous Improvement: Analyze campaign results and customer feedback to continuously improve personalization strategies, enhancing effectiveness and customer satisfaction.
• Collaboration with Stakeholders: Work closely with business, IT, product, and marketing teams to align personalization campaigns with broader business objectives and technical capabilities.
• Agile Campaign Management: Implement agile methodologies to manage and execute personalized marketing campaigns, ensuring timely delivery and adaptability to changing market conditions.

Required Skills:

• Data Science Proficiency: Strong background in data science or data analysis, with experience in leveraging data to drive marketing and monetization strategies.
• Digital & Tech Savvy: Proven experience in executing and optimizing personalization campaigns across various channels and platforms, demonstrating a strong understanding of best practices in privacy, regulations and consent management. Proven ability in learning tools fast.
• Rapid Testing and Experimentation: Expertise in designing and executing A/B/C tests and other advanced experimentation methods to optimize campaign performance.
• MarTech & Analytics Profic