Director, Marketing

Job DetailsJob Location: FORT MILL Corporate Site - FORT MILL, SC 29708Director, Marketing

CULTURE SNAPSHOT:

Broad River Retail is a privately held organization where we believe that purpose begins with identity. Our employees are known as Memory Makers because every person in our company has the power to create meaningful, lasting moments not only for our Guests, but for fellow Memory Makers, our partners, families, and the communities we serve. Together we live out our purpose: Furnishing Life’s Best Memories.

Our team is guided by five core values: integrity, personal excellence, customer satisfaction, collaboration, and innovation. These values shape how we work, how we lead, and how we serve our Guests every day.

Our vision is to be the premier Ashley Store operator, and our mission is to be an excellent home furnishings retailer. Because of the dedication of our Memory Makers, Broad River Retail has grown to become the largest and fastest growing Ashley licensee in the U.S., was named National Home Furnishings Retailers of the Year in 2024, and has earned a place on our industry’s Best Places to Work list three years in a row.

AT A GLANCE:

Broad River Retail is seeking a strategic, results-driven, and collaborative marketing leader to serve as Director of Marketing. Reporting directly to the Vice President of Marketing, Communications & Community Outreach, this role is responsible for leading the development, execution, and optimization of integrated marketing strategies that drive traffic, sales growth, brand awareness, and customer engagement across all markets.

As a member of the leadership team, the Director of Marketing serves as a trusted business partner to enterprise leaders, providing strategic counsel, actionable insights, and innovative solutions that support company objectives. This position oversees marketing operations, campaign execution, media planning, traffic forecasting, budget management, and team development while ensuring alignment with Broad River Retail’s mission, vision, and long-term growth strategy.

The ideal candidate is an experienced marketing leader who combines strategic thinking with operational excellence, possesses strong analytical capabilities, and has a proven ability to inspire teams while delivering measurable business results.

DAY IN THE LIFE AS A MEMORY MAKER:

Leadership & Strategic Planning

Serve as a member of the Broad River Retail leadership team and strategic advisor on marketing initiatives that support enterprise growth.
Serve as a senior marketing business partner for enterprise leaders, ensuring alignment between marketing priorities and organizational objectives.
Lead the development and implementation of integrated marketing plans designed to increase traffic, drive sales, and enhance brand awareness.
Develop a strong understanding of creative strategy, design principles, production workflows, and creative team operations to effectively partner with Creative leadership.
Foster strong partnerships across departments to ensure alignment between marketing initiatives and enterprise priorities.
Provide leadership, coaching, mentorship, and professional development support to members of the Marketing Team.
Establish clear performance standards and accountability measures.
Promote a culture of innovation, collaboration, continuous improvement, and results-oriented execution.

Marketing Strategy & Campaign Management

Lead the strategic planning, execution, and optimization of integrated marketing campaigns designed to drive qualified traffic, increase market share, and improve customer acquisition and retention across all markets.
Ensure marketing campaigns deliver consistent, compelling, and brand-compliant messaging across all customer touchpoints.
Identify emerging marketing trends, technologies, and consumer behaviors to improve performance and maintain competitive advantage.
Collaborate with internal and external partners to maximize media efficiency and campaign effectiveness.

Marketing Operations & Performance Analytics

Own marketing performance outcomes, including traffic generation, campaign effectiveness, and departmental Key Performance Indicators (KPIs).
Continuously evaluate campaign effectiveness and recommend optimization strategies and marketing investments based on data insights, market conditions, and intended business outcomes.
Develop annual traffic forecasts, trend analyses, and predictive models that support enterprise planning and decision-making.
Partner with key stakeholders to align traffic projections with business objectives.
Provide regular reporting and executive-level presentations on campaign performance, traffic trends, and return on investment.

Financial Management & Budget Oversight

Support the Vice President of Marketing, Communications & Community Outreach in the development and management of the annual marketing budget, ensuring marketing inv