Field Marketing Manager

Looking to work for a company that offers growth opportunities and an award-winning culture? Are you a demand generation expert adept at building, tracking and optimizing campaigns and programs based on data analytics?

CoreSite is searching for a passionate field marketing and demand generation professional to join our team. Our Manager, Field Marketing Central and West is responsible for executing on strategic and integrated demand generation programs and campaigns.

This role will report to the Senior Director, Field and Channel Marketing and will be integral in the strategy, planning, execution and tracking of regional campaigns and programs. This collaborative teammate will strategically align efforts to lead field marketing activities in the Central and West regions and will serve as a liaison between marketing and sales, providing vital communications on current and upcoming marketing programs as well as reporting out on campaign performance and optimization.

Technical acumen and experience with a B2B marketing technology stack including Salesforce, HubSpot, Monday.com and social media platforms preferred. We are looking for an experienced candidate with an extensive background in marketing and demand generation, digital marketing, email campaigns, event planning, tradeshows and event sponsorship, virtual events and webinars.

The ideal candidate possesses strong project management, communication and organizational skills. Works cross-functionally to launch and promote events internally across the organization and externally to our prospects, partners and customers. Sets benchmarks and regularly reports out on success metrics from incoming data for management review.

Duties

• Serves as liaison between marketing and sales in the Central and West regions. Attends weekly regional sales meetings and communicates corporate and marketing updates to VPs, GMs and sales.

• Researches and recommends ideas for new regional campaigns and programs, tradeshows, events, association membership, sponsorship, awards, webinars, virtual events, email and digital campaigns.

• Executes on regional marketing programs and campaigns from start to finish including scheduling, planning, obtaining stakeholder buy-in, promoting and tracking results.

• Evaluates HubSpot data from regional campaign and program performance to determine the allocation of future budgets based on results.

• Recommends promotional products and giveaway items for events, campaigns and programs. Collaborates with team members and vendors on inventory to ensure stock and order delivery.

• Supports regional campaigns and programs by assisting in the management of social media platforms and digital ad campaigns.
  
• Provides reporting on the performance of all campaigns and programs quarterly, analyzes results, measures against KPIs, and provides recommendations to the team.
  
• Ensures that marketing generated leads from owned programs and campaigns are being passed to sales correctly and tracked properly in HubSpot and Salesforce.
  
• Follows brand standard guides and has an eye for details that make digital and physical content stand out in the crowd.
  
• Provides input on integrated marketing plans, contributes to strategy, objectives, KPIs and can measure results using existing or new tools.

• Helps measure satisfaction and engagement, qualitative and quantitative reporting metrics.

• Participates in planning and analysis of digital analytics to optimize campaigns and programs.

• Assists in creating reports for distribution.
  
• Promotes and demonstrates the behaviors consistent with CoreSite’s culture and Guiding Principles.
  
• Special projects as assigned.
  

Requirements

Knowledge, Skills & Abilities:

• Denver headquarters-based job with a hybrid work expectation of in-office work two days per week when not traveling.
• Willing to travel to regional events approximately 30% of the time.
• Prepared to provide examples of previous programs, campaigns and associated success metrics.
• Domain knowledge in marketing and implementing branding strategies and campaign activities that support regional revenue targets.
• Extensive knowledge of the data center industry event cycles and large tradeshows (e.g. PTC, Channel Partner Conference & Expo, Gartner Symposium, AWS Summits, etc.) preferred.
• Knowledge of concepts including buyer’s cycle management, persona-based and account-based mark