Director, U.S. Brand Lead of TEPMETKO Marketing

 

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Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

 

Your Role:

The Director, U.S. Brand Lead of TEPMETKO Marketing is a crucial role within the commercial team and will be responsible for leading the brand strategy, execution and measurement to support the commercial success of TEPMETKO. This individual will be accountable developing overarching HCP and consumer marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales and strategic engagement teams to ensure strategic execution and a performance-oriented culture.

 

The Director, U.S. Brand Lead of TEPMETKO Marketing will be required to rapidly develop deep understanding of the NSCLC market as well as key attributes of TEPMETKO to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally.  This position reports to the Vice President, U.S. Oncology Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.  This role is critical to shaping EMD Serono’s footprint in Oncology.

 

Location: Onsite requiring 3 days in the office.  The office is currently located in Rockland, MA but is moving to the Boston, MA Seaport in mid-2024.

 

Responsibilities

• Lead cross-functional team to successfully develop and execute an annual integrated product plan, including robU.S.t budgets, prioritization of appropriate tactics, and a strong KPI measurement plan
• Develop HCP and patient marketing tactical plans for key market-shaping and branded activities driven by a deep understanding of market dynamics to achieve key business objectives.
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
• Provide thought leadership for market and therapeutic area understanding across all the levels of organization  
• Align with Strategic Engagement on the peer-to-peer education strategy; Ensure appropriate channel mix and content strategy
• Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement.  Lead the creation / updates and delivery of core media assets and TEPMETKO.com websites using a data/insights driven approach
• Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders
• Oversee the planning and execution of TEPMETKO commercial tactics for all congresses, ensuring alignment with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
• Effectively manage the TEPMETKO Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
• Effectively contribute to short and long-term brand forecasting
• Work with Portfolio Marketing to manage TEPMETKO resources in the fulfillment portal
• Partner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed 
• Collaborate cross-functionally with internal teams including Global Strategic Insights, Sales Operations, Sales, Strategic Engagement, Finance, Medical Affairs, and Market Acc