Senior Director, Brand Strategy

Company Description

Be part of something great!

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you!

Job Description

The Senior Director, Brand Strategy will establish and lead brand strategy, serving as the connective tissue across account, medical, and creative teams. The Senior Director, Brand Strategy will be responsible for building the strategic foundation of our work—shaping brand narratives, translating science into compelling platforms, and helping our clients bring transformative therapies to market. The Senior Director, Brand Strategy will bridge rigorous medical insights with creative ambition, ensuring our work changes behavior and delivers impact in the real world.

Job Duties

Role and Responsibilities

• Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression
• Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management
• Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies
• Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions
• Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
• Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives
• Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables
• Partner closely with cross-functional department leads in establishing pre-kickoff project plans
• Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
• Contribute to business development efforts, including pitches and proposals, as necessary
• Identify opportunities for brand growth and differentiation through proactive strategic thinking
• Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
• Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
• Mentor and grow talent, building a high-performing team as the function expands
• Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony

Internal and External Relationships

• Represent the organization in an appropriate manner
• Be a positive force for enhancing the work culture, consensus-building, and internal communications
• Facilitate communication between team members and clients necessary to maintain strong relationships and effective account management
• Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define succ