Senior Director, Marketing Operations

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

The Senior Director of Marketing Operations will lead and optimize marketing processes, systems, and data-driven decision-making and work cross-functionally with internal stakeholders, such as Product Marketing, Business Development, Sales, and Customer Success. This role is responsible for marketing automation, budget management, campaign execution, analytics, and cross-functional collaboration to ensure marketing efficiency and effectiveness.

Key Responsibilities:

• Oversee martech stack management, compliance and globalization efforts as necessary, ensuring responsible data management and compliance with regulations (e.g., GDPR, CCPA).

• Drive strategic marketing operations strategic initiatives:

  • Data strategy, hygiene efforts, list segmentation and implementation.

  • Lead management, scoring routing and nurturing with in-depth analysis and reporting on impact to pipeline.

  • Database growth: expansion, enrichment and cleansing.

  • Lifecycle management of stage conversion movement and measurement.

• Lead marketing analysis and planning, ensuring data-driven insights drive campaign strategies and marketing performance improvements.

• Manage budgets effectively, ensuring resources are allocated efficiently and marketing investments yield strong ROI.

• Liaise with the finance team to ensure accurate tracking, reporting, and forecasting of marketing expenditures.

• Develop and manage integrations between Gainsight and Marketo to ensure a seamless content management portal.

• Ensure we properly execute all basic administrative functions for marketing tools including user account maintenance, reports and dashboards, workflows and other routine tasks

• Safeguard the proper handling of email marketing processes, including managing unsubscribed and suppressed lists responsibly.

• Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing operations with business objectives.

• Monitor and enhance campaign performance through ongoing measurement, reporting, and process improvements.

Qualifications:

• 10+ years of experience in marketing operations, automation, and analytics

• Expertise in Marketo, Gainsight, and CRM tools (e.g., Salesforce).

• Strong analytical skills with experience in budget management, marketing performance tracking, and reporting.

• Excellent project management and process optimization skills.

• Experience working in SaaS, B2B marketing, or technology-driven environments is a plus.

Compensation

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and in addition to benefits this role may be eligible for discretionary bonuses/incentives, and equity. 

US Base Salary Range: $110,000 - $175,000 w/ 15% annual bonus

Please note that the compensation range and benefits specified in this job posting is applicable to candidates based in the United States. For international applicants, actual salary offers and benefit plans may vary based on the local market compensation standards and will be determined in accordance with regional considerations, including but not limited to applicable laws, cost of living, and industry norms.  

We will be accepting applications for this role until 5/1/2025

Our Culture:  At Bonterra, we’re innovating with a higher purpose: to increase giving to 3% of US GDP by 2