Marketing Strategist

Position Summary: The Marketing Strategist will develop and maintain an effective public relations and marketing program for The Shevet Glaubach Center for Career Strategy and Professional Development in support of Center's strategic plans. The incumbent will create, implement, and oversee marketing activity, branding, electronic and print-based marketing initiatives and advertising, and website content creation. The incumbent will ensure that initiatives effectively reach relevant audiences and will analyze and report on results of marketing efforts. Position Responsibilities: 

• Develop an integrated marketing plan for a high volume office with a robust schedule of events and programs
• Oversee the quality and branding behind departmental print and digital marketing channels
• Website responsibilities include originating and developing content and functionality, content management, delivering training for unit web editors, reporting on website analytics, and ensuring cohesive branding across unit sites
• Gather all relevant content for weekly newsletters from departmental contributors, edit, and deliver to Marketing and Communications
• Originate and contribute to content
• Publish webinars and SGC content to social media
• Create flyers and social posts, determine proper channels and arenas for all aforementioned based on analytics and comparative data from all efforts
• May need to work additional hours outside of normal schedule to meet the needs of the department and division, including some evenings or weekends to meet department needs
• Other duties as assigned
• Position will work on each campus and remote work will be considered for a percentage of each month

Experience & Education Background:

• Bachelor’s Degree in Public Relations, Marketing, Technical Writing, Journalism, English or another related field is required
• Three years related work experience is required
• Experience in marketing and business development in higher education is preferred
• Experience with iModules or other SaaS Constituent Engagement providers
• Experience using Google Analytics and deducting website trends from analytics
• Demonstrable experience in creating social, web, and branded content
• Must be able to track, analyze, and communicate data to inform and influence decisions

Skills & Competencies:

• Passion for generating creative content across a variety of platforms, including video, social media, web, and written articles
• Confidence in writing strong content for a range of audiences under tight deadlines
• Able to collaborate and work closely with marketing and communications department, student newspapers, and all internal and external media outlets
• Highly organized, self-starting and able to move efficiently among multiple initiatives throughout the day
• Proficient using Microsoft Office, content management systems, and social media tools
• Able to use business intelligence platforms such as Tableau, Looker, Power BI. etc
• Demonstrated ability to interact professionally with clients or internal stakeholders, manage client expectations, and workflows
• Perform in an environment where the future is preferred over the past; must be a forward thinking and strategic individual to create processes not only different than competitor schools, but better

About Us:

Yeshiva University is dedicated to academic excellence, intellectual exploration, and the advancement of timeless values that shape and impact lives. With a rich tradition rooted in Jewish thought and heritage, YU fosters a dynamic learning environment across its undergraduate, graduate, and professional schools. Our mission is to cultivate the next generation of leaders who will contribute meaningfully to society, guided by a commitment to ethics, innovation, and service. Our community extends far beyond the classroom, encompassing thousands of students, faculty, staff, and more than 70,000 alumni and supporters worldwide, all working together to build a brighter future.  

As a Yeshiva University employee, you will be part of a welcoming, diverse, and intellectually engaging community that values collaboration, excellence, and professional growth. We offer a supportive and stimulating workplace with tangible employee benefits, opportunities for advancement, and a strong sense of purpose. Beyond professional development, YU is committed to ensuring a high quality of life for its employees, offering a work environment that prioritizes well-being, work-life balance, and a culture of mutual respect. Every role at YU contributes to our broader mission of education, research, and societal impact, ensuring that all members of our community—students, f