Creative Director, Art – Creative Labs (NYC)

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

Creative Director, Art – Creative Labs (NYC)

About Us

SharkNinja is a global product design and technology company delivering 5-star-rated lifestyle solutions that positively impact millions of homes around the world. Powered by two category-defining brands—Shark and Ninja—we bring disruptive innovation to market repeatedly, expanding into new categories and achieving significant global growth and brand love. Headquartered in Needham, MA and supported by 3,300+ associates worldwide, our products are sold everywhere consumers shop—online, in-store, and around the globe.

About Creative Labs

Creative Labs is SharkNinja’s in-house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers who energize teams, take risks, champion the craft, and push ideas further in the moment.

We are building a world-class creative team in New York City—high-velocity makers who shape the future of how SharkNinja brands show up across platforms, channels, and markets.

Role Overview

We are seeking a Creative Director, Art who operates as both an upstream conceptual visionary and a downstream executional craft expert. This leader brings the energy, intuition, and taste of a “creative spark plug”—someone who can riff in real time, ignite new ideas, elevate visual storytelling, and enhance the creative culture around them.

In this role, you will define and drive the visual identity for campaigns, launches, content systems, packaging, product storytelling, and full-funnel activations. You will collaborate closely with Creative Directors (Copy), designers, motion artists, strategists, and cross-functional partners to bring breakthrough creative to life across multiple global brands.

This is a hands-on leadership role for an art director who loves making, shaping, and pushing work to its highest expression.

Key Responsibilities

Top-of-Funnel Visual Strategy + Concept Development

• Develop upstream visual platforms and conceptual territories rooted in insight, product truth, and bold design thinking.
• Turn product benefits and innovation into emotionally resonant visual ideas that surprise, inspire, and differentiate SharkNinja.
• Lead the creation of high-level concepts, moodboards, sizzles, prototypes, and campaign directions that set the creative vision for teams downstream.

Art Direction Leadership + Spark Plug Behaviors

• Bring energy and enthusiasm to every room—sparking creative momentum and elevating ideas on the spot.
• Lead and inspire designers, art directors, motion teams, and external partners to produce visually stunning, high-impact work.
• Present creative with confidence and passion—even to large executive audiences—clearly articulating the vision and rationale.
• Use feedback as fuel to push ideas further rather than pull them back.
• Model a hands-on, sleeves-up approach to artistry, craft, and execution.

Downstream Execution + Design Craft Excellence

• Ensure world-class visual execution across upper-funnel campaigns, digital and social content, retail, packaging, and product storytelling.
• Work closely with motion and production teams to shape the look, feel, pacing, and expressive identity of our work.
• Uphold design standards for clarity, consistency, and global relevance—while empowering local teams to adapt visual systems thoughtfully.
• Champion high craft across typography, layout, composition, storytelling, color, photography, film, and 3D design.

Product Storytelling + Visual Expression

• Translate complex technology and engineering into compelling, premium, consume