Events Specialist, Digital
Justworks, Inc.About the role
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
Who You Are
Are you a detail-oriented marketer with a passion for producing high-impact virtual experiences that engage prospects, customers, and partners? Do you thrive behind the scenes—managing logistics, optimizing processes, and creating seamless attendee journeys? If so, we want to hear from you.
Justworks is seeking an Events Specialist, Digital to join our Field Marketing & Events team. In this role, you’ll play a critical part in executing our virtual event strategy—including webinars, workshops, digital panels, and multi-part series—to support demand generation, pipeline acceleration, and customer engagement across the country.
This is an excellent opportunity for someone who is excited to grow in a fast-paced, collaborative, and impact-driven environment.
Your Success Profile
What You Will Work On
Digital Event Production & Execution
- Own the end-to-end logistics of virtual events (webinars, panels, AMA sessions, digital workshops and communities), including platform setup, registration, speaker coordination, rehearsals, and live day support.
- Manage and optimize registration workflows, calendar invites, reminders, and attendee follow-ups to ensure a frictionless experience.
- Collaborate with internal stakeholders (Sales, Product Marketing, Partnerships) on content alignment and speaker readiness.
Campaign Coordination & Promotion
- Partner with Audience Marketing and Demand Generation to activate campaigns for registration growth (email, social, paid, lifecycle).
- Build, QA, and manage virtual event registration pages and confirmation workflows using tools like Swoogo, Zoom, and Salesforce.
- Ensure brand consistency across all digital touchpoints and event communications.
Post-Event Analysis & Optimization
- Collaborate with Marketing Ops to track attendance, engagement metrics, and lead performance from virtual events.
- Support post-event lead handoff, recording distribution, and reporting cadences to stakeholders.
- Identify opportunities to improve and scale our virtual events playbook—including automation, templates, and repeatable processes.
Cross-Functional Collaboration
- Serve as a trusted partner to the broader marketing team to integrate virtual events into always-on campaigns, customer journeys, and field strategies.
- Support hybrid event formats as needed, including digital extensions of in-person activations.
How You Will Do Your Work
As an Events Specialist, Digital, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Creative Thinker: Ability to look outside the box and develop new strategies
- Clear communication: The ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.
- Exceptional problem-solving capability: You have a proven track record of solving complex problems, thinking creatively and using data to tell a story
- Executive presence: You have the ability to effectively engage, lead and influence senior executives - this role offers high visibility and access to senior leadership
- Influence: Must demonstrate a high level of collaboration
In addition, al
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