Manager, Digital Marketing

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

We are seeking a creative and analytical Manager, Digital Marketing to join our team. As a Digital Marketer, you will play a crucial role in developing, implementing, and optimizing our digital marketing campaigns across all channels. Your focus will be on scaling our SaaS business in the healthcare IT sector, taking our digital presence to a comprehensive world class omnichannel experience.  

 
What You’ll Be Doing:  

Digital Strategy Development: 

• Implement and drive a digital marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space 

• Identify areas for growth and innovative approaches to digital marketing 

• Lead and mentor a team of digital marketing specialists, providing guidance on best practices, campaign strategies, and performance optimization; Foster a culture of continuous learning and professional growth 

Performance Marketing and Testing: 

• Plan, lead, and also execute all web, SEO/SEM, database marketing, email, social media platforms, and display advertising campaigns, focusing heavily on the healthcare IT sector and deeply understanding healthcare personas to target them effectively 

• Analyze audience insights to refine targeting and maximize engagement 

• Continuously test and iterate on campaign elements to optimize performance and manage advertising budgets effectively 

• Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) 

Conversion Optimization: 

• Collaborate with internal teams to create landing pages and optimize user experience 

• Identify critical conversion points and drop-off points, optimizing user funnels 

Budget Management and Insights: 

• Allocate and manage the budget for paid media campaigns (e.g., Google Ads, social media ads) 

• Identify trends and insights, optimizing spend and performance based on data-driven insights 

What You Bring:  

• Bachelor’s or master’s degree - in marketing or a related field  

• 8+ years of demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns  

• Proficiency in con