Sr. Product Marketing Manager

FreeWheel, A Comcast Company, comprised of FreeWheel Publishers, FreeWheel Markets, and FreeWheel Advertisers – empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

Job Summary

FreeWheel is seeking a customer-centric Senior Product Marketing Manager to join a newly-formed product marketing team. This is an exciting opportunity to bring both industry and functional expertise to influence the entire product lifecycle.

The Senior Product Marketing Manager will focus on TV Platform’s monetization products that integrate with partners in different ways (e.g., oRTB, VAST). In this position, you will be responsible for understanding the video advertising industry technology, personas, and ecosystem to develop and execute the go-to-market and launch strategies. You will work cross-functionally, unifying and motivating peers from different teams (e.g., product, revenue, services).

You must have an expert understanding of TV advertising buying audiences and their needs and will serve as a subject matter expert (SME) who turns market, consumer, product, and competitive inputs into insights. This opportunity offers the right candidate a chance to shape the positioning around key products in the FreeWheel portfolio and drive the future of the video advertising industry.

Job Description

Requirements: 

• 8+ years of experience in product marketing or related roles and ad-tech experience, preferably on the sell-side 
• Ability to conduct market and customer research to gather insights and assess market opportunities 
• Critical thinker with strong writing, communication, presentation development, and delivery skills 
• Strong storytelling skills, with excellent written and verbal communication 
• Ability to link product launches to organizational campaign themes and goals 
• Management experience including the ability to build and grow a team 
• Ad tech expertise, focused on video ad serving and programmatic transactions (preferably on both the buy-and sell-side) 
• Can live and breathe the journey of the TV advertising industry as it transforms  

Responsibilities: 

• Establish and execute the go-to-market strategy and launch plans and achieve alignment across the organization 
• Develop deep understanding of the buying audience for the organization by conducting research and gathering insights about target personas, buyer needs, and the purchasing decision process  
• Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs 
• Oversee and provide direction for market segmentation and targeting in order to define the market opportunities and partner with product management leaders to build business cases for expanding market presence or entering new markets 
• Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, positioning map, go-to-market plan, etc. 
• Monitor and report on product performance through that lens of the client segments 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. I