Senior Director, Brand Marketing

Wyndham Hotels & Resorts is now seeking a Senior Director, Brand Marketing to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

Wyndham Hotels & Resorts is searching for a passionate, creative, and strategic Senior Director, Brand Marketing. If you’re someone who loves building brands, shaping culture, and making an impact in a fun, fast-paced, and collaborative environment—this role is for you.
As the Senior Director, Brand Marketing, you’ll be the mastermind behind the strategy, voice, and creative execution for some of the world’s most iconic and well-known hotel brands, with responsibilities across a specific segment of Wyndham’s brands. You’ll guide agency partners, lead cross-functional teams, and create work that gets people talking—whether it's a game-changing brand campaign, a killer influencer partnership, or an unforgettable guest experience.
You’ll get to see your work come to life in hotels across North America, celebrate wins with a team that genuinely loves what they do, and have opportunities to travel, present at conferences, and shape the future of hospitality marketing.

What you'll do

Brand Strategy & Leadership

• Own and evolve brand strategy, including but not limited to, positioning, voice, creative identity, and go-to-market strategy for assigned segment of Wyndham brands.
• Be the brand champion, ensuring all touchpoints—from digital ads to hotel experiences—reflect the brand’s DNA.
• Lead the development of integrated marketing plans and campaign briefs that drive awareness, consideration, and bookings, in partnership with Paid Media and Marketing Effectiveness teams.
• Think ahead: Spot emerging trends and create work that keeps our brands ahead of the curve.
• Act as a thought leader at conferences and franchisee events, presenting marketing strategies and innovations on behalf of your brands and Wyndham.
• Identify brand partnerships that drive value and negotiate relationships that enhance brand exposure, in partnership with Paid Media.

Creative Development & Content Strategy 

• Work with our best-in-class marketing agency and internal teams at Wyndham to develop compelling campaigns, taglines, and brand assets.
• While design experience is not a must, it’s a plus to help enable our team’s ambitions for a more real-time content engine. 
• Oversee the creation of video, social, digital, and hotel collateral —from video shoots to influencer collaborations, in partnership with Agency and Social Media lead. You’ll be hands-on at creative shoots – because you know how to bring a brand to life!
• Partner with the PR team on high-impact activations that generate buzz and earned media.
• Submit award-worthy campaigns that showcase Wyndham’s creativity and innovation

Cross-Functional Collaboration 

• Collaboration is the name of the game. You’ll sit at the center of a cross-functional marketing team, setting the brand strategy and then working alongside Paid Media, Social Media, Marketing Effectiveness and other teams to bring that strategy to life.
• Work with Brand Operations to develop in-hotel brand-defining elements and pilot programs that elevate the guest experience.
• Support new hotel openings, as applicable, and brand launches, helping franchisees maximize marketing impact.
• Coordinate with global marketing teams to ensure our brands are aligned worldwide.
• Keep Wyndham teams updated with relevant brand marketing materials and initiatives, including preparing and presenting content for key franchisee and development meetings.

Performance Measurement & Optimization

• Work with Analytics and Media teams to measure