Head of Content

Wallarm, a leading innovator in app and API security solutions, is seeking a dynamic and talented Head of Content to lead and execute our content creation efforts. As the Head of Content, you will play a pivotal role in shaping our content strategy, focusing on practical and thought leadership content that addresses app and API security, modern application security processes, and best practices for modern and cloud-native organizations. Your expertise in content creation, alongside your understanding of SEO, will be essential in driving reader engagement and optimizing content for search engines.

What will you be doing:

1. Content Strategy and Planning:
   • Develop a detailed content plan and calendar for website (Learning center), blog, social media, and external platforms, aligned with Wallarm's business objectives, target audience, and industry trends.
   • Collaborate with the marketing and product teams to identify content gaps and opportunities for content promotion.
2. Content Creation:
   • Ensure timely delivery of all content, adhering to project timelines and deadlines.
   • Lead the creation of compelling, informative, and well-researched content, including articles, whitepapers, blog posts, case studies, and eBooks, focusing on both readers' interests and SEO best practices.
   • Ensure all content is accurate, well-structured, and adheres to Wallarm's brand voice and style guidelines.
   • Utilize your expertise in SEO to optimize content for search engines and improve organic visibility.
3. Team Management:
   • Collaborate with external contractors, such as freelance writers, to supplement the content creation process while maintaining consistent quality.
   • Manage and mentor a team of in-house writers, empowering them to excel in their roles and meet content objectives.
4. Thought Leadership:
   • Establish Wallarm as a thought leader in app and API security, modern application security processes, and cloud-native security practices through innovative and authoritative content.
   • Develop and implement creative content ideas that showcase Wallarm's expertise and solutions to inspire and educate the target audience.
5. Content Distribution:
   • Work with the marketing team to optimize content distribution strategies through various channels, including the website, blog, social media, email, and partnerships.
   • Track content performance and SEO metrics, using data-driven insights to refine content strategies and improve engagement.

Requirements

What skills and experience do you need:

• Proven experience in content creation, preferably in the cybersecurity, IT, or technology industry, with a strong portfolio showcasing successful SEO-driven content.
• In-depth understanding of app and API security, modern application security processes, and cloud-native security practices.
• Exceptional writing, editing, and proofreading skills, with the ability to produce high-quality content independently.
• Experience managing and leading a team of content creators, both in-house and external contractors.
• Proficiency in SEO best practices and a demonstrated ability to optimize content for search engines while maintaining readability and engagement.
• Familiarity with content management systems and content distribution platforms.
• Creativity, innovation, and a passion for staying at the forefront of industry trends and SEO advancements.
• Excellent project management and organizational skills to handle multiple projects simultaneously.

Join Wallarm's innovative team and lead content creation efforts that captivate readers while maximizing SEO impact. Apply now and be a driving force in shaping the future of app and API security through compelling and optimized content.