Director, Ignite and Field Marketing Paid Media

Lead the global strategy and performance of the assigned paid media channels.

Your day to day

• Develop, deploy, and manage all IHG Ignite and Field marketing paid media programs (metasearch, sponsored placements, affiliate program, OTA Biasing, etc) and services for all Company brands worldwide.
• Recruit, manage, direct and own the paid media relationships while delivering incremental profit to the company.
• Focusing on driving revenue through lower funnel paid media channels and tactics.
• Manage and develop all Ignite and Field marketing paid media operations and business strategies to drive business efficiencies.
• Manage day-to-day media agencies as it relates to planning and executing of Ignite and Field marketing paid media.
• Regional/Global lead and owner of Paid media programs and channels. Subject matter expert internally and externally to vendors
• Communications development, strategy, implementation, and ongoing educational ownership for all Paid Media channels and programs
• Monitor industry legislator and provide POV and expert insight to internal teams and IHG direction.
• Plan, organize, control and lead marketing functions for the channel subordinate functions within established budgetary plans; establish goals, performance standards, and operating procedures for assigned functions. Participate in creation of department staffing and capital budgets.
• Strong leadership, team building, interpersonal and communication skills.
• Demonstrated effective influencing & consensus building skills for the purpose of partnership and relationship building with key in- & external stakeholders
• Budget management: managing budgets, opening PO's, processing invoices, etc
• Media Measurement: driving media performance through marketing analytics

 

What we need from you

• Bachelor’s Degree Required, master’s degree is a plus
• 10+ Years in a leadership role (hiring, coaching, developing, etc)
• 10+ Years in marketing planning and planning (Digital and Traditional)
• Understands full funnel marketing ecosystem and MarTech
• Innovative and creative thinker balanced with fresh, big picture thinking
• Organizational leadership and team development (leads through influence)
• highly analytical & strategic thinker that is curious and pushed the boundaries
• Drives for results in prioritized manner 

 

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

 

The salary range for this role is $120,000.00 to $155,000.00. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?