Digital Experience (DXT) Team Leader - Marketing

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

CMG Digital Experience Team Leader

RSM’s Communications Marketing and Growth (CMG) team is a unified team of marketing, communications, research market insights and sales professionals who work together in alignment with the RSM business leaders to advance the RSM brand and culture, extend connectivity with RSM clients and support overall firm growth initiatives. The CMG Digital Experience Leader will articulate the CMG digital strategy and accelerate CMG’s selection and adoption of digital solutions to realize operating efficiencies, enhance and reflect client/prospect understanding, and drive revenue growth. In collaboration with CMG executive leadership, enterprise digital and IT, and other stakeholder groups, oversee and garner support for the approval, prioritization, development and delivery of digital and related support infrastructure and platforms to achieve CMG and enterprise goals.

ESSENTIAL DUTIES:

Marketing, sales and communications (MARCOM) digital solutions oversight and prioritization

• Establish and have responsibility for an integrated marketing, sales, research and communications technology platform aligned with CMG and enterprise goals
• Manage the collective, integrated marketing, sales, research and communications technology solutions roadmap
• Build a CMG digital experience organization that operates at the intersection of program execution with efficiency and focus while also advising and directing the CMG organization on how to embrace new technologies and digital processes for the future.
• Partner with RSM counterparts to develop and manage a resourcing strategy that leverages IT, finance, talent analytics, LOB and / or innovation resources as appropriate, to address CMG and joint CMG/enterprise needs
• Leverage knowledge of the firm and team’s capabilities to effectively meet CMG and enterprise needs related to CMG areas of responsibility
• Assesses situations quickly and precisely to determine priorities, focus areas and issues requiring escalation

Strategic CMG digital transformation oversight – liaise with digital experience, IT, and CMG stakeholders and leaders to:

• Ensure consistent, efficient, reliable CMG digital platform and advanced analytics technology solutions
• Offer innovative solutions designed to provide efficiencies and enhance our ability to deliver on our growth, relationship development, sales, market insight and communications goals
• Represent CMG in firm technology and technology-enabled innovation initiatives – including as a participant on the Firm Digital Integration Group (DIG)
• Manage delivery of existing multi-year CMG digital transformation technology roadmap to enable fully interconnected CMG digital platforms, including appropriate connectivity to enterprise and CMG data strategy/architecture
• Ensure appropriate technical training and support for CMG team members to foster overall technology adoption
• Provide strategic leadership, partnering with CMG leadership and other stakeholders to address CMG technology needs
• Serve as a critical point of alignment with RSM’s digital experience and IT teams to ensure a common understanding of collective goals/needs to make sure CMG efforts are aligned with firm strategic digital and technology areas of focus and to continue to develop a collaborative relationship between our teams
• Leverage technical subject matter expertise along with knowledge of marketing, sales and communication and CMG and enterprise goals to apply critical thinking to prioritization and strategy considerations

Oversee and manage the CMG digital platform collaborating with digital experience, IT, CMG leadership and other CMG/business stakeholders to:

• Develop and refine an evergreen CMG digital roadmap, drive business cases for specific short and long-term related initiatives and harvest benefits of those initiatives
• With understanding of CMG and business goals, research and recommend new marketing, analytics, communication and sales digital products
• Develop and oversee technology vendor relationships including negotiations in collaboration with procurement
• Drive roadmap development and execution for core enterprise platforms managed through CMG – most notably, RSM’s enterpr