Brand Content and Public Relations Leader

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At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We’re one of the largest manufacturers of paperboard and paper-based packaging for some of the world’s most recognized brands of food, beverage, foodservice, household, personal care and pet products. Headquartered in Atlanta, Georgia, we are collaborative, diverse, innovative individuals who create inspired packaging while giving back to our communities. 

 

With over 25,000 employees working in more than 130 locations worldwide, we strive to be environmentally responsible in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry’s best to reward the talented people who make our company successful.

 

If this sounds like something you would like to be a part of, we’d love to hear from you.

 

A World of Difference. Made Possible.

 

Are you an experienced public relations pro with stellar writing skills? Do you take pride in crafting brand stories with depth – rooted in research, data and stakeholder interviews? Do you strive to optimize content that generates media pickup, search engine results and social media engagement?

…

We’re looking for a Brand Content and Public Relations Leader to manage corporate messaging and produce data-driven brand journalism while supporting media relations, issues management and speaking engagements. This content pro will deepen the storytelling approach for a Fortune 500 company that has amazing stories to share, from innovation to sustainability.

The ideal candidate has a reporter’s mindset, a gift for writing and a marketer’s toolbox, with a proven history of producing stories that drive external pick-up. Storytelling is a new focus area for our emerging Communications function, so there’s a wide ocean of opportunities for impact and growth. Reporting to the Vice President, Global Communications, this seasoned individual contributor will partner closely with spokespeople and subject matter experts and deliver projects autonomously with the goal of protecting and promoting our brand reputation.

The best part? You will join one of Fortune’s “Most Admired” companies – a global leader in sustainable consumer packaging and trusted supplier to the world’s most recognized brands. And you will be part of a high-energy team that’s putting the company on the map, championing our purpose: Packaging life’s everyday moments for a renewable future.  

 

YOUR DAY-TO-DAY

You will spend most of your time ideating content that resonates with our core audiences: media/influencers, investors, customers, communities and employees. That means keeping a close pulse on our business initiatives as well as external news and industry trends. You’ll thrive at that intersection between our business and the outside world to make relevant, real-time content that people want to read and share.

Since you love to create, you’ll bring our brand stories to life in a variety of ways. Today it might be an incisive Newsroom article or an executive’s social media blog; tomorrow a compelling media pitch, event abstract, video script or speech. Whatever the medium, you’ll get a kick out of authoring content designed to drive high performance.

 

KEY RESPONSIBILITIES

• Planning:  Build and manage an editorial calendar with compelling corporate stories, serving as a key “reporter” for the enterprise. Align with Investor Relations, Marketing, Innovation, Sustainability, and Government Affairs to coordinate themes/timing that advance broader brand goals.
• Content Production: Research and write content features for the company’s website Newsroom and Investor Relations portal, social media and intranet. Oversee creative partners producing video and infographic storytelling. Provide copywriting and editing for videos, ads, speeches and presentations.
• Public Relations Management: