Sr. Manager, Marketing Innovation & AI

Sr. Manager, Marketing Innovation & AI

Transform the Future of Marketing at ADP

At ADP, we’re reimagining how marketing works — where human creativity meets intelligent automation to drive certainty and performance in an evolving digital world. Join us to help shape the next era of marketing innovation powered by Generative AI, automation, and agentic systems that make our teams faster, smarter, and more creative.

As Sr. Manager, Marketing Innovation & AI, you’ll lead the design, experimentation, and adoption of AI-driven tools and processes that transform how ADP markets globally. You’ll help teams across the organization unlock new levels of productivity, creativity, and precision — from campaign orchestration to content creation and measurement.

You’ll also play a critical role in supporting our Generative Engine Optimization (GEO) efforts by ensuring our marketing organization has the right platforms, workflows, and enablement programs to maximize visibility and performance in the age of generative discovery.

This is a highly visible, cross-functional role that blends marketing strategy, technology, and organizational change to help ADP build one of the most advanced, future-ready marketing engines in the industry.

Key Responsibilities

• Shape the Future of Marketing Through AI Innovation
• Take direct, hands-on responsibility for designing, piloting, and scaling AI-powered tools and processes that enhance how marketing teams research, ideate, plan, create, and deliver work across ADP’s global ecosystem.
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• Partner closely with the GEO team to identify, test, and operationalize technologies and workflows that enable ADP’s content to perform effectively in generative search environments.
• Champion multimodal innovation—ensuring ADP’s marketing ecosystem is equipped to optimize and distribute not only text-based content but also visual, audio, and interactive assets that strengthen discoverability and engagement in multimodal generative platforms.

• Advance Agentic Systems and Workflows
• Drive the adoption and integration of emerging AI agents and automation frameworks into marketing processes.
• Develop and implement scalable, responsible pathways for agentic systems to support content generation, tagging, campaign management, and insights.
• Build AI Enablement and Adoption Programs
• Develop structured enablement programs, playbooks, and proof-of-concept pilots.
• Train and support marketing teams to build confidence and capability in using AI tools.
• Measure Innovation Impact
• Define and track metrics that demonstrate the impact of AI on marketing efficiency, creativity, and business outcomes.
• Collect and analyze data to inform ongoing improvements.
• Collaborate Across Functions
• Work closely across Marketing, Technology, Data Analytics, and Legal/Compliance teams to ensure safe and scalable AI deployment.
• Coordinate and manage tactical workflows and compliance checks.

• Champion a Culture of Continuous Learning
  • Inspire curiosity and create space for experimentation — helping marketers stay ahead of rapid AI evolution while translating emerging technology into practical, everyday marketing applications.

 

 

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Qualifications

Qualifications

• 5+ years of experience in marketing, digital transformation, or marketing technology
• Strategic understanding of Generative AI tools (ChatGPT, Gemini, Claude, Copilot, etc.) and enthusiasm for applying them to marketing use cases
• Exposure to or curiosity about agentic AI systems, including autonomous or semi-autonomous agents and workflow orchestration tools
• Demonstrated ability to learn fast and translate emerging technology into actionable business value