Sr. Product Manager - Portable Audio

Company Description

The Audio Business Division of Electro-Voice Dynacord LLC is headquartered in Burnsville, Minnesota. Our product segments include Critical Communications Systems, Pro Sound, and Public Address & Conferencing.  With our premium brands: Dynacord, Electro-Voice, RTS and Telex, we are committed to delivering innovative solutions that shape the future of sound.

At KEENFINITY, we are a globally leading provider of innovative and professional security and communication solutions. With over 4,200 employees in over 50 countries worldwide, our ambition is clear: we offer more than just technology – we secure, connect, and amplify the moments that matter in life.

Next to our passion for technology we’re very passionate about our work environment. Based on values such as trust, appreciation, and accountability we all work together to shape the future – boldly, customer-focused and with a strong team spirit.

Job Description

This individual functions as an entrepreneur, propelling sustainable and lucrative growth beyond market norms within their product category. Serving as the customer advocate within the organization, the Product Manager is entrusted with global turnover and margin duties for the product segment. This role encompasses overseeing the entire lifecycle of the product portfolio, portfolio management, new business creation, market introduction processes, and eventual product discontinuation. This role is responsible for product management Electro-Voice portable sound, a major revenue contributor for the Communications Systems Division of Bosch Security Systems.

Define the product strategy and roadmap:

• Manage global product portfolio and evaluate market potential for new products.
• Manage product portfolio life cycle.
• Analyze relevant market and market trends and identify end-user / customer needs.
• Monitor competitive products and conduct regular benchmarking exercises.
• Identify, document, and prioritize product, customer, and market requirements.
• Define target markets and generate market data including in-depth and insightful analysis of competitors, their pricing, positioning, etc.

Justify the relevance of a new product:

• Scrutinize the market landscape and implement strategies (marketing mix) to enhance market presence and strengthen market positioning across the portable speaker segment.
• Set global pricing strategy to meet revenue and profitability goals.
• Propose product segment budget to ensure success
• Conduct voice of customer, end-user feedbacks sessions as needed.
• Provide financial and technical justification for product selection and definition and prioritizes product development plans. Assess financial requirements to launch products and potential return on investment.
• Collaborate with engineering regarding packaging of features, cost estimates or requirements, physical/mechanical look and features of products.

Support the Product Development:

• Initiate the product development process and define commercial requirements and product specification documents and provide support throughout the entire development process for all designated procedural stages.
• Work with external third parties to assess partnerships and licensing opportunities.
• Lead cross-functional teams to create products and manage the product development process from concept through development and manufacturing.
• Ensure product data sheets, user manuals, and necessary documents accurately reflect specifications and capabilities of product.

Drive the Product Introduction on the market:

• Define price strategy for new products following value based pricing process.
• Creation and ownership of product messaging, positioning, features, benefits and USPs for end- users and customers.
• Partner with sales and marketing to prepare and deliver presentations and materials that educate sales personnel and customers on functionalities and features of products.
• Participate in key sales and voice of customer situations as required.
• Create, author, publish and disseminate marketing collateral to all relevant parties both external and internal.
• Work with internal teams to plan tradeshows and create effective demonstrations. Attend tradeshows such as InfoComm, NAMM, Prolight + Sound, etc. Train sales force, dealer and rep firms on product capabilities and features.

Responsible for the Product Life Cycle:

• Communicate technical requirements and features to engineering staff, signing off on all Engineering Change Orders.
• Develop and manage product mid-life correction or end of life strategies as appropriate.
• Monitor market acceptance, track