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Marketing Program Manager

Ridgeline
New York City, United Statesfull_timeVerifiedPosted 24 Jan 2025
💰 $157,500/yr($110,000/yr$157,500/yr)

About the role

Are you a creative and results-driven marketing professional with a passion for driving brand awareness and customer engagement? Do you thrive on designing and executing integrated marketing programs that make a measurable impact? Are you eager to work with cross-functional teams to redefine how marketing supports growth in the asset management industry? If so, we invite you to be a part of our innovative team.

This is an exciting opportunity to join Ridgeline’s Marketing team, a dynamic group of innovative and collaborative professionals dedicated to driving brand awareness, customer engagement, and pipeline growth. The team is passionate about building impactful marketing programs that communicate the value of Ridgeline’s solutions to the asset management industry.

As part of this team, you’ll play a crucial role in shaping how Ridgeline connects with its audience and empowers customers to thrive. Ridgeline’s platform, offering a unified data set across Accounting, OMS, Client Engagement, Performance, Reporting, and more, represents a transformative solution for the industry.

You’ll work closely with cross-functional teams, including Sales, Product Marketing, and Demand Generation, to craft marketing programs that resonate with our target audience and amplify the Ridgeline brand. If you enjoy working in a fast-paced, results-driven environment and want to be part of a team that’s redefining what’s possible in the asset management space, this is the role for you!

What will you do?

As a Marketing Program Manager, you will oversee the planning, execution, and optimization of marketing programs that drive brand awareness, lead generation, and customer engagement. This role requires a strategic thinker who can manage complex initiatives across multiple channels while collaborating with cross-functional teams to ensure successful delivery.

  • Design and execute integrated marketing programs, including campaigns, events, and digital initiatives.
  • Develop detailed project plans, set milestones, and ensure timely delivery of program components.
  • Coordinate with internal stakeholders, including Sales, Marketing Operations, and Creative teams, to ensure seamless program execution.
  • Collaborate with external vendors and agencies as needed to enhance program success.
  • Manage program budgets, ensuring efficient use of resources while maximizing ROI.
  • Identify cost-saving opportunities and negotiate with vendors to optimize expenditures.
  • Stay informed about industry trends, customer needs, and competitive activities.
  • Leverage insights to tailor programs that resonate with target audiences and address market opportunities.

Desired Skills and Experience

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing program management or a related role.
  • Strong project management skills with experience using tools like Asana, Trello, or Monday.com.
  • Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.
  • Excellent communication and interpersonal skills to collaborate across teams and levels.
  • Analytical mindset with experience in tracking metrics and deriving actionable insights.
  • Experience in B2B marketing, SaaS, or technology industries.
  • Creative problem-solving skills with the ability to adapt to changing priorities.
  • Strong understanding of digital marketing channels, including email, social media, and paid media.
  • Certification in project management (e.g., PMP, Agile) is a plus.

About Ridgeline

Ridgeline is the industry cloud platform for investment management. It was founded in 2017 by visionary tech entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to apply his successful formula of solving operational business challenges with bold innovation and human connectivity to the unique needs of the investment management industry. 

Ridgeline started with a clean sheet of paper and a deep bench of experts bound by a set of core values and motivated to revolutionize an industry underserved by its current tech offerings. We are building a new, modern platform in the public cloud, purpose-built for the investment management industry and we are prioritizing security, agility, and usability to empower business like never before.Headquartered in Lake Tahoe with offices in Reno, NV and Manhattan, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Inc. Magazine, Glassdoor, and Northern Nevada as a “Best Place to Work” and by LinkedIn as a “Top U.S. Startup.” 

Ridgeline is a community-minded, discrimination-free equal opportunity workplace.

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Ridgeline

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