Product Copywriter

The Product Copywriter will craft messaging that effectively educates our audience regarding all aspects of Hotwire’s industry-leading technology solutions. This role will work directly with the Product Management and Customer Experience teams to craft messaging that ensures an excellent customer experience throughout the customer journey.

RESPONSIBILITIES:

• Assist Engineers and Architects in technical specification writing. 
• Experience with technical network terminology to provide related documentation. 
• Design and organize documentation sets for new features. 
• Scope, design, and organize documentation sets. 
• Develop compelling and informative product content for various internal and external uses. Work with the Director of Product Marketing on any needs identified regarding using the content in multiple forms of media, including print ads, brochures, catalogs, websites, or social media posts.
• Review existing product collateral and marketing campaign messaging to ensure content is still accurate and relevant. Collaborate with the Director of Product Marketing to review the campaign for effectiveness and participate in developing recommendations for improvement.
• Develop educational documentation, FAQs, or scripts for product educational material. Collaborate with Hotwire Communication Team on developing articles, alerts, and advertorials.
• Collaborate with Director of Product marketing to conduct market research to determine target audience, potential selling points, and informative talking points for products or services. Working together to ensure consistent messaging is used.
• Working with the design team to develop visual elements such as images and visible ways to help Hotwire display product benefits to a wide variety of demographics. 
• Reviewing competitors’ products or services to identify potential weaknesses that can be addressed in marketing strategies. 
• Developing targeted messaging for touchpoints along each unique customer journey 
• At times, the material will need to persuade customers to take action to drive sales efforts for new and existing products by understanding how people think and behave when making purchasing decisions. 
• Performs additional related duties as assigned.

MINIMUM QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree in communications, marketing, or related field required.
• Minimum 3 years of technical writing experience in a business environment.
• Solid working knowledge of the telecom preferred or similar experience within accounting/operations of a service provider organization.
• Proficiency in using Microsoft Office (Word, Visio, Excel, PowerPoint, Outlook) ADD
• Strong analytical, organizational, and problem-solving skills required.
• A proven track record of being able to plan, prioritize, and deliver assigned projects on time.
• Excellent grammar, writing, and proofreading skills

BENEFITS:

We truly appreciate and value all our employees and show our appreciation by offering a wide range of benefits, including:

• Comprehensive Healthcare/Dental/Vision Plans
• 401K Retirement Plan with Company Match
• Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!)
• Paid Volunteer Time
• Paid Parental Leave
• Hotwire Service Discounts – for employees who live on a property serviced by Hotwire.  Discounted service offerings are provided for high-speed internet, video service, phone, and security service
• Employee Referral Bonuses
• Exclusive Entertainment Discounts/Perks

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