Product Marketing Manager (Gameloft licensed title - Disney Speedstorm)

<h3>Company Description</h3><p><strong>About Gameloft</strong></p><p>Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order &amp; Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.<br/> <br/> <em><em>All trademarks referenced above are owned by their respective trademark owners.</em></em></p><h3>Job Description</h3><p>As part of the Game team, reporting to the Marketing Lead, and working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer &amp; Market Insights, Social Media, Press Relations, Influence,etc.), you will develop and execute marketing campaigns for a multi-platform game. This role is located in our production studio in Barcelona, but you will also work and coordinate with team members located in various territories worldwide. As a Product Marketing Manager you will:</p><ul><li>Conduct market research, benchmarking and consumer studies to iterate with the game’s target audience, positioning, marketing pillars and USP</li><li>Consolidate and amplify the game brand identity</li><li>Create marketing plans relying on solid user insights,and strategically aligned with the product roadmap, with the objective of generating brand awareness and ultimately growing the player base </li><li>Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating with relevant stakeholders (Production, Live Ops, UA, Social Media &amp; Community, Digital, Influence, PR…)</li><li>Optimize the game visibility and in-store performances, working hand in hand with the ASO Expert</li><li>Manage promotional assets creation with the Creative Assets Team and/or external agencies (trailers, web assets, screenshots, store descriptions…)</li><li>Collaborate with the User Acquisition team to optimize the advertising campaigns targeting and assets</li><li>Manage game &amp; promotional assets approval with license holders (e.g. Universal, Disney, LEGO, etc.) – if applicable</li><li>Analyze the marketing campaign performance, and report to internal stakeholders, and the license holder (if applicable)</li><li>Participate in the development of the game by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms</li></ul><h3>Qualifications</h3><ul><li>3+ years in consumer marketing, ideally in online entertainment or social products</li><li>Knowledge and passion for video games from hardcore gamer titles to casual social games and entertainment as a whole</li><li>Strong analytical skills with a meticulous mind</li><li>Creative spirit capable of creating innovative marketing programs that are result oriented</li><li>Strong leadership skills</li><li>Ability to work with a wide range of profiles (business, game design, analysts, etc.)</li><li>Advanced English level is a must</li></ul><h3>Additional Information</h3><p><strong>Why Join the World of Gameloft?</strong></p><ul><li>Because you want to be part of an exceptional experience within a company that is constantly growing!</li><li>Because you want to work with talented people who are industry pioneers!</li><li>Because you want to be part of an international environment with daily contact with other countries &amp; cultures!</li><li>Because you want to work in an inclusive equal opportunity workplace!</li><li>Or, just because you’re looking for a great place to work!<br/>  </li></ul><p><strong>Benefits:</strong></p><ul><li>Permanent contract, full-time job with excellent Social Benefits.</li><li>25 vacation days per year</li><li>Private medical health insurance</li><li>Flexible compensation with Ticket Restaurant Card</li><li>Free language courses</li><li>Birthday day off + option to work a shortened schedule on three days.</li><li>Flexible work-from-home hybrid model + 2 months of full remote to work from anywhere you want!</li><li>Merit based salary progression system and a competitive initial salary package.</li><li>Career-development opportunities.</li><li>Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).