Sr. Partner Marketing Manager - AI Solutions Group

WE ARE VERITONE 

Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.

We're looking for a high performing Sr Marketing Manager for our AI Solutions Group who will cover core verticals within Veritone including Media & Entertainment, Public Sector, and broader markets. This role will also work closely with high impact partners and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI). You should be able to develop, plan, and execute strategic marketing initiatives that support both AI Solutions Group and highly visible strategic partnerships to grow and maximize those relationships.

POSITION SUMMARY 

As the AI Solutions Group Sr Marketing Manager, you will be responsible for executing integrated marketing activities with highly visible strategic partners, our AI Solutions Group, and our vertically-oriented business units where there is GTM overlap. You will have a set of focus partners that aligns with and augments global marketing focus, program management, and driving revenue through partnerships.  

Primary responsibilities of this role include regional partner marketing management and priority alignment with AI Solutions Group and partner sales, demand, and campaign teams – executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals. The AI Solutions Group Marketing Manager will also manage the partner portal for collateral sharing, content syndication, MDF proposals & tracking, deal registration (if any) and building programs that drive pipeline and revenue.

This position will also work in partnership with teams across the company including product management, campaigns, demand, brand, and customer marketing.

WHAT YOU’LL DO  

• Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global partner campaigns to drive revenue through strategic channels. 
• Lead marketing strategy and execution for AI Solutions Group and key partners, including annual marketing plans, budget, joint-GTM activities, and use cases to maximize exposure, sales and PR value. Own customer-facing communication approaches for AI Solutions Group and serve as primary marketing point of contact with internal and external business partners, enabling strong, collaborative working relationships.
• Be the global marketing expert on assigned partnerships focused on creating content and activities that educate customers on the services, benefits, and differentiation of the relationship.
• Owning and managing partner revenue/pipeline dashboards, reporting, and sharing trends monthly/quarterly.
• Content creation including writing of email campaigns, webinar themes/abstracts, communications to both partners and customers on program deliverables.
• Meet on a regular basis with assigned partners to go over campaigns, programs, and results that drive revenue.
• Deliver on contractually agreed upon marketing initiatives, and explore additional avenues to activate the relationship.
• Planning and execution of AI Solutions Group webinars (start to finish), blogs, co-branded presentations, metrics/reporting, and email campaigns highlighting the joint value proposition of each specific top partner.
• Awareness of budget tracking, MDF management, and how it plays into the overall partner marketing plan, including tracking ROI with an acute ability to drill down into performance data.

WHAT YOU'LL NEED 

• Minimum of 10+ years Campaign & Partner marketing management – rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI (this is NOT entry level).
• A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
• Experience using salesforce.com, Pardot or other email marketing tools, and partner