Digital Marketing Analyst Intern

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

Ever wondered how your favorite brands went from small, boot-strapped start-up to massive, multi-million dollar marketing success story? Eager to put your marketing knowledge to the test with hands-on experience running direct-to-consumer digital media campaigns on the world’s largest ad platforms?

If you’re nodding yes, stop reading, and join Launch Potato’s Paid Media team!

Together, we’ll deep dive into the world of performance marketing, where you’ll discover what it takes to drive best-in-class, profitable ad campaigns in the most competitive online ad auctions in the world.

You’ll work directly on Launch Potato’s own personal finance brand, FinanceBuzz.

Responsibilities:

• Shadow and report to the User Acquisition (UA) team, gaining insights into paid performance media, our business verticals, purchasing strategies, and key performance metrics.
• Analyze performance data and trends to suggest impactful page optimizations.
• Collaborate with the Yield Manager (or equivalent role) to implement optimization experiments, ensuring they’re set up correctly and tracking effectively.
• Gain insights from our data on audience/offer pairings and performance trends
• Regularly report on experiment results, offering insights and actionable next steps to improve ROI.
• Analyze full marketing funnels across numerous campaigns to spot friction points and opportunities for improvement
• Stay updated on industry trends and best practices in performance marketing to bring fresh and innovative ideas to the table.

Preferred Qualifications:

• A foundational understanding of marketing principles and a passion for creating engaging brand experiences.
• Experience or coursework in data analytics; comfortable diving into metrics and drawing conclusions from data sets.
• Basic knowledge of performance marketing techniques and metrics.
• Excellent communication skills, both written and verbal.
• Comfortable working with Excel, a similar software, a plus
• A proactive mindset, keen to take the initiative and come up with new ideas or solutions.
• Strong collaboration skills; must play well with others!

Come join the FinanceBuzz team and immerse yourself in a world where data meets design, and where your innovative ideas can help shape one of the fastest-growing personal finance brands. If you’re serious about honing your skills and carving out a name for yourself in this dynamic field, then we can’t wait to hear from you!

Compensation & Hours

• Salary: $20/hr
• Hours: 18-22 hours per week
• You will be required to come on-site to our Delray Beach, FL HQ at least 2 day a week
• Schedule will be flexible and will be approved through the interview process

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.