Director, Digital Content Strategy

Company Description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique.  And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022. 

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.   

Job Description

We currently have an opening within our strategy team for a Strategy Director. 

As a Strategy Director at RFH, you will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to elevate our creative work and drive results for our clients.  You will advocate for creating customer-centric and data-inspired experiences for brands that will influence key moments and behaviors along a treatment journey.  

Your responsibilities will include: 

• Uncovering business problems, in collaboration with the internal team and clients 
• Partnering with analytics team to uncover audience insights   
• Summarizing offline and online behavior research 
• Developing inspiring creative briefs, strategic points of view, and uncovering unique creative opportunities for our teams and clients.  
• Partnering with creative teams to ensure the work is clear, effective, and on strategy  
• Overseeing internal and client-led research and insights  
• Creating journey-based communication and tactical plans that inform how, where, and when brands connect with audiences 
• Analyzing how customers interact with content, devices, channels, and media to develop omnichannel experiences, customized by audience segments 
• Developing measurement and optimization plans to ensure the effectiveness of the work 

Qualifications

You are/have: 

• 5+ years of brand, communications, digital or content strategy experience  
• A strong writer, presenter and communicator  
• On the pulse of consumer, media, healthcare and cultural trends 
• Knowledgeable about all channels and technologies 
• A builder of ecosystems and user pathways 
• A collaborator, who is comfortable working with the larger strategy team to develop the briefs and guide the creative process  
• Passionate about brands and advertising  
• Digitally savvy, experienced with media-centric tools such as Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms 

Additional Information

Compensation Range: $98,500 - $165,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

About Publicis Health 

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. 
 
We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. 
 
Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today’s world. We integrate services across our global offices and brands to deliver on our clients’ needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing he