Go-To-Market Strategy Director

About the Role:As the Go-To-Market Strategy Director, you will be responsible for leading high-impact growth initiatives within Fetch’s Performance Ads business.
You will work at the intersection of Product, Sales, and Operations — turning new product capabilities into scalable revenue growth.  You will be expected to think analytically to identify growth levers, create activation strategies, and execute at a rapid pace to bring the strategy to life. This is a unique role that will shape the future of Fetch’s ads business. 
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities: 

• Product Go-To-Market Strategy: Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
• Strategic Leadership: Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
• Cross-Functional Execution: Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
• Sales Enablement: Create clear narratives, tools, and training that enable the sales team to confidently bring new solutions to market.
• Revenue Acceleration: Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.

The ideal candidate:

• Structured Problem Solver: Excels at bringing structured thinking to complex problems, breaking down ambiguous problems into actionable frameworks.
• Strong Operator:  Comfortable owning workstreams end-to-end, managing multiple priorities, and driving execution in fast-paced environments.
• Commercially Minded: Understands revenue dynamics and how product decisions translate into sales impact and growth.
• Influential Communicator: Builds alignment across stakeholders, communicates clearly at all levels, and drives decisions without direct authority.
• Data Driven: Defines clear success metrics and uses data to inform decisions

Minimum Requirements:

• Bachelor’s degree or equivalent combination of education and experience.
• 8+ years of experience in management consulting or strategy roles
• Excellent problem solving skills, with the ability to navigate through ambiguity to find 80/20 solutions
• Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
• Strong written and verbal communication skills, with the ability to create compelling narratives and reports for sales and client discussions.
• Entrepreneurial spirit, high agency, and a self-starter

Preferred Requirements:

• Familiarity with the ad industry or retail/CPG industry
• Experience in working with product/tech teams and sales organizations

 Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is [173,801-204,472]. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.