Senior Go-to-Market Marketing Manager, Americas (IAM)

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Hybrid- Austin, TX

Thales is hiring an experience Senior Go-to-Market Marketing Manager (GTM) supporting our Identity and Access Management (IAM) product covering the United States region to ensure proximity to sales and pipeline impact.

This GTM role operates as a commercial marketing partner to sales, shaping priorities, focusing on key accounts, and ensuring marketing is fully aligned to business objectives. Our GTM role requires strong ownership, requiring end-to-end accountability, cross-functional collaboration, and the ability to translate strategy into outcomes.

Key Areas of Responsibility

• GTM strategy & execution

  • Define and drive go-to-market plans aligned to Americas business priorities (incl. BFSI)

  • Translate global campaigns into focused, account-driven programs

• Pipeline ownership

  • Own marketing contribution to pipeline (creation, acceleration, conversion)

  • Ensure strong funnel performance and coverage across priority accounts

• Sales partnership

  • Act as a day-to-day partner to sales leadership and account teams

  • Co-define target accounts, growth plays, and pipeline priorities

  • Bring clear recommendations on where to invest to drive revenue

• Strategic program leadership

  • Lead and execute end to end high-impact initiatives (executive events, partner-led plays, industry activations)

  • Ensure every program is tied to pipeline outcomes, not just activity

• Cross-functional orchestration

  • Connect product marketing, digital, BDRs, sales, customer teams, and partners

  • Drive alignment and ensure consistent execution across teams

• Customer & partner growth

  • Support and regional land-and-expand strategy across AMS

  • Identify opportunities for upsell, cross-sell, and advocacy at account level

• Performance & insights

  • Track pipeline performance and campaign ROI

  • Provide clear, actionable insights and adjustments

• Team contribution & mentoring

  • Act as a senior voice within the team

  • Support and mentor developing team members

  • Help elevate overall team capabilities and ways of working

Minimum Requirement

• Bachelor’s degree in Business or Marketing or another related field of study or equivalent work experience

• 5- 8 years in B2B marketing, ideally cybersecurity / SaaS

• Strong experience in go-to-market strategy and execution

• Proven track record of driving pipeline and business impact

• Experience working directly with sales leadership

• Commercial mindset with focus on outcomes (not activity)

• Ability to operate across a global, matrix organization

• Understanding Field & Channel Market scope

Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community! https://careers.thalesgroup.com/global/en/jointalentcommunity. You can upload your CV and our recruiters can get in touch with any new opportunities that may be of interest to you.

Why Join Us?

Say HI and learn more about working at Thales click here

#LI-MM1

#LI-Hybrid

This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will