Job Summary  

The Community Liaison is crucial in building and maintaining positive relationships between our Skilled Nursing Facility (SNF) and the surrounding community. This position serves as a representative of the SNF and is responsible for establishing connections with healthcare providers, community organizations, and potential referral sources. The Community Liaison promotes the services and benefits of our SNF to the community and facilitates the admission process for prospective residents.

Key Responsibilities

1. Outreach: Conduct presentations, educational sessions, and facility tours for healthcare professionals, community groups, and potential residents and their families.
2. Admission Process Facilitation: Serve as a point of contact for prospective residents and their families. Provide information about our services, admissions criteria, and payment options. Collaborate with the admissions team to ensure a smooth transition for new residents.
3. Community Education: Conduct educational sessions and workshops for healthcare professionals, community organizations, and the public. Increase awareness and understanding of our capabilities, programs, and specialized services.
4. Collaborative Partnerships: Collaborate with local organizations, senior centers, and community groups to foster partnerships and enhance our involvement in community events, health fairs, and initiatives.
5. Compliance: Adhere to legal and regulatory requirements related to long-term care and healthcare privacy. Ensure all activities are in line with ethical standards and organizational policies.

Preferred Qualifications and Skills

• Bachelor's degree in marketing, healthcare administration, business, or a related field is preferred. RN is highly preferred.
• Proven experience in healthcare marketing, sales, or community outreach, preferably in a Skilled Nursing Facility or healthcare setting.
• Strong knowledge of the local healthcare market and community resources.
• Excellent interpersonal and communication skills, both verbal and written.
• Ability to build and maintain professional relationships with diverse stakeholders.
• Effective presentation and public speaking abilities.
• Strong organizational and time management skills with the ability to multitask and prioritize effectively.
• Proficient in using computer software and applications for data management, reporting, and presentations.
• Knowledge of healthcare regulations and compliance standards.
• Results-oriented with a track record of achieving marketing and referral goals.
• Ability to work independently and as part of a team.
• Willingness to travel locally and work flexible hours, including evenings and weekends, as needed.

Working Conditions

• Works in office area(s) as well as throughout the nursing service area (i.e., drug rooms, nurses’ stations, resident rooms, etc.).
• Moves intermittently during working hours.
• Is subject to frequent interruptions.
• Is involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances.
• Is subject to hostile and emotionally upset residents, family members, personnel, and visitors.
• Communicate with the medical staff, nursing personnel, and other department directors.
• Works beyond normal working hours and on weekends and holidays when necessary.
• Is subject to call back during emergency conditions (e.g., severe weather, evacuation, post-disaste