Sr. Director, US Growth Strategy

Job Summary: 

iHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name. We are eager to find our first-ever leader for the US business, to crack the code on establishing a strong brand presence in our home market. We need a savvy full-stack marketer with entrepreneurial DNA who can work fast in a large company environment, by having a clear strategy and tactical plan to win, and knocking down internal and external barriers to bring that vision to life. The US market is the most competitive, but most rewarding opportunity in the entire iHerb portfolio, and we're looking for a passionate individual to lead it.

 

Job Expectations

Cross-Functional Leadership & Influence:

• Serve as the "voice of the US market" within the organization, providing expert counsel to global teams on product development, marketing campaigns, pricing strategies, and supply chain decisions.
• Collaborate with global and regional marketing teams to ensure brand consistency and effective localization of marketing messages for the US consumer.
• Partner with the product development team to influence the product roadmap and ensure alignment with US market needs and trends.
• Work closely with the finance team to develop and manage the US market budget and track key performance indicators.

Strategic Planning & Development:

• Develop and articulate a comprehensive US market and brand strategy aligned with the overall global business objectives, focusing on ecommerce growth.
• Define key strategic priorities, target segments, and go-to-market approaches for the US market.
• Identify and evaluate new business opportunities, including potential partnerships, acquisitions, and expansion into new product categories or channels within the US.
• Develop detailed business plans and financial models to support strategic initiatives.

Market Analysis & Insights:

• Conduct in-depth market research and analysis to identify key trends, opportunities, and threats within the US health and wellness landscape, specifically for the ecommerce channel.
• Develop a deep understanding of the US consumer, including demographics, psychographics, purchasing behaviors, and emerging needs, with a focus on online channels.
• Monitor and analyze competitor activities, identifying best practices, potential threats, and white-space opportunities.
• Translate insights into actionable strategies and recommendations for the global leadership team.

Performance Monitoring & Reporting:

• Develop and track key performance indicators (KPIs) to measure the success of the US market strategy.
• Provide regular updates and reports to the global executive team on market performance, trends, and strategic initiatives.
• Proactively identify areas for improvement and develop action plans to address challenges and capitalize on opportunities.
• Monitor and make necessary recommendations to ensure that overall budget and forecast goals are met.

 

Knowledge, Skills and Abilities:

   Required:

• 10+ years of ecommerce growth and operations experience.
• 5+ years of experience managing people and teams either directly or on a dotted line basis and is not above rolling up your sleeves to assist in execution.  Needs to be comfortable with leading and doing.
• 5+ years of experience in ecommerce marketing strategy and execution.
• Deep experience and fluency in brand strategy and execution.
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
• Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
• Proven record of partnering cross functionally to drive top line growth

 

Equipment Knowledge: 

• Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM, CMS, CDP, paid search, paid social, loyalty and others)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

 

Experience Requirements:

Generally requires a minimum of ten (10) plus years of digital ecommerce, CRM, retention, and/or marketing operations experie