SVP, Programming & Creation; Emerging Content & Short Form

Job Posting Title:

SVP, Programming & Creation; Emerging Content & Short Form

Req ID:

10154468

Job Description:

Responsibilities: 

Content Curation

• Oversee end-to-end curation workflows for emerging content, including tracking, evaluation, publishing, and performance evaluation. 
• Manage a team responsible for the title-by-title review of content where necessary.
• Manage a team responsible for the direct upload and metadata processes for 1P content from across TWDC leveraging relevant systems and tools.
• Manage a team overseeing short-form editorial roadmaps and formats informed by data and focused on subscriber engagement, business need, volume/throughput and platform-specific trends.
• Partner with Product and UX teams to develop platform capabilities and experiences, representing the needs of subscribers, stakeholders, creators, and the business.
• Collaborate with Marketing, Content Programming, Publicity, and Originals teams to align creator content with release windows, tentpole moments, and franchise launches. 
• Ensure curated content standards adhere to quality, accessibility, and brand safety guidelines.  
• Establish editorial and curation principles aligned with brand, audience segments, and global markets. 

DTC Short-form and Emerging Content Operations 

• Responsible for the overall progress and tracking of emerging content and short-form – including Creator content and related initiatives - within the DTC organization.
• Act as the source-of-truth for processes and guidelines as the initiative scales globally, building out a team to act as subject matter experts for internal partners.
• Lead a team in partnering with key stakeholders to define the content vision and multi-year roadmap for creator content on Disney’s streaming platforms. 
• Partner with the Content Planning, Licensing & Partnerships, and Original content teams in identifying content needs. 
• Identify how creator content supports core DTC objectives, including:
  • Engagement and retention 
  • Frequency and time spent 
  • Franchise fandom and community participation 
      

Subscriber Engagement 

• Use audience insights, behavioral data, and experimentation to optimize this team’s role in maximizing business impact. 
• Design scalable fan participation models (e.g., submissions, challenges, creator spotlights) in partnership with relevant Marketing and other stakeholder teams that deepen emotional connection to Disney franchises. 
• Partner closely across TWDC to ensure consistency across consumer touchpoints. 

Governance, Trust & Safety 

• Build out a dedicated Trust and Safety discipline in the creator space to act as a COE.
• Partner with Legal, Brand, and Policy teams to define global guidelines for creator content usage on streaming platforms. 
• Ensure compliance with content rights, child safety regulations, regional laws, and platform standards. 
• Lead proactive risk management related to creator conduct, and reputational integrity. 

Creator & Ecosystem 

• Understand creator onboarding frameworks, rights management, and monetization models where applicable. 
• Represent the interests of the creator community to ensure equitable business practices and a sustainable business model. 

Measurement, Insights, and Innovation 

• Define KPIs to assess the business impact of creator content 
• Drive actionable performance insights strategies that map back to Content Strategy needs as defined by the Content Planning and Partnership team.
• Regularly communicate performance insights and recommendations to senior leadership. 

Leadership & Team Development 

• Build and lead a high-performing global team spanning curation, editorial strategy, and operations. 
• Foster a culture of creativity, accountability, and inclusion. 
• Inspire individual and business success by clearly communicating the “why” behind business decisions and connecting teams to the big picture. 
• Define strategies, expectations, and priorities to ensure that the team’s actions align with the company’s success. 
• Provide continuous coaching and feedback to build trust and help individuals reach their highest potential. 
• Demonstrate care and compassion to promote an environment of respect and well-being. 
• Proactively partner with relevant stakeholders and teams, fostering a collaborative culture that respects and leverages diversity of perspective and skillsets. 

Required Education, Experience/Skills/Training: 

• 15+ ye