Demand Generation Marketing (Internship)

Description 

What you will love about Sidetrade and why you should be working here: 

Are you interested in joining a fast-growing international company that is a leader in its market? Are you ready to tackle stimulating challenges targeting large enterprises? Passionate about Technology and Global Organisations? 

Come and join us! Sidetrade is a global SaaS provider recognized as a Leader by Gartner in its Magic Quadrant. https://go.sidetrade.com/GartnerMagicQuadrant22.html 

Sidetrade is a fast-growing international software company that is transforming the Order-to-Cash process for global enterprises. Its AI-powered SaaS platform digitizes the financial customer journey, empowering CFOs to secure and accelerate cash flow generation. Recognized as a leader in Gartner's Magic Quadrant for two consecutive years, Sidetrade fosters a culture of innovation, collaboration, and customer-centricity from its headquarters in Europe and North America. 

Mission:  

As a Marketing Intern, you will support the Marketing Director in driving top-of-the-funnel opportunities and mid-funnel pipeline acceleration. You will assist in executing and managing demand generation activities, such as tradeshows, VIP and co-partnering events, webinars, digital marketing and ABM campaigns, customer testimonials recording, based on the regional plan developed with Global Marketing team and Regional Sales. 

What you’ll be doing: 

1. Support for Demand Generation Campaigns: 

• Assist in designing, executing, and optimizing multi-channel marketing campaigns (email, webinars, digital paid campaigns, social media). 

• Contribute to creating engaging and relevant content to attract and convert leads. 

2. Contribute to Analysis and Reporting of the generated results: 

• Analyze campaign performance using marketing automation and CRM tools. 

• Track performance in conversion of the leads to opportunities. 

• Follow-up on regular reports on KPIs and suggest improvement recommendations. 

3. Contribute to the Event Organization: 

• Help set up, organize, and follow up on physical and digital events (trade shows, partner events, webinars, lunch & learns, workshops, associations, executive round-tables, thought-leadership speaking engagements, etc.). 

• Coordinate logistical and operational aspects of events in collaboration with various teams. 

4. Cross-Department Collaboration: 

• Work closely with sales teams and BDRs to align demand generation strategies. 

• Collaborate with international marketing teams to share best practices and ensure campaign consistency. 

5. Marketing Project Management: 

• Assist in coordinating and managing various marketing projects. 

• Ensure deadlines are met and deliverables are of high quality. 

6. ABM (Account-Based Marketing) Strategy and Operations: 

• Participate in deploying the ABM strategy by identifying and targeting key accounts. 

• Work with sales teams to tailor marketing approaches and maximize impact. 

Requirements

• Education: Student in Bac+4/5 in marketing, communication, or a related field. 

• Skills: Good knowledge of digital marketing tools (Google Analytics, HubSpot, etc.), strong analytical and organizational skills. 

• Languages: Proficiency in English and French. Knowledge of another European language is a plus. 

• Personal Qualities: Autonomous, creative, team-oriented, able to work in a dynamic and international environment. 

Benefits

This role is available for an internship (6 months minimum or gap year) and apprenticeship (one year). 

Role available at Sidetrade HQ in Boulogne-Billancourt (Marcel Sembat, 9 or Boulogne Jean Jaurès, 10) 

Possibility of hybrid remote working (max 2 days per week)

At Sidetrade, we cultivate a multicultural environment that fuels innovation. With over 22 nationalities represented, we strongly value diversity, gender equality, inclusivity, and fairness. As an equal opportunity employer, we reject all forms of discrimination and harassment. Your unique contributions are celebrated, driving collective success in our inclusive workplace. 

Discover more on www.sidetrade.com 

Agencies 

Only applications from invited agencies through the Workable portal will be accepted. Unsolicited CVs sent directly to managers or HR will not incur any fees