Sr. Search Strategist

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


The Sr. Search Strategistrole is focused on defining strategy and driving success for top brands across the National, Enterprise and Multi-Location team. In this role, you will act as an advisor and investigator, understanding the clients’ business goals, analyzing paid searchcampaigns, the results, the set up, and recommending modificationsand appropriate capabilitiesand implementation skillsetsneeded to help achieve set benchmarks.  This rolewill ownthe strategicrecommendationelements to help campaigns reach client. This role will also takean active role in our pre-sales process and in making initial client recommendations prior to onboarding.The role we play is significantand we strive to exceed our goals and client expectations, while learning, growing, and having fun as a team along the way.


Are you in? Come talk to us, we would love to tell you more!


About the job


The Senior Search Strategist will focus efforts around four core functions:


Discovery

Implementation

Optimization

Results


Leveraging our in-house reporting dashboards, you will identifyand select campaigns to review based on shortfalls you see from established client expectations. In other circumstances, cases will come directly to you from our Sales and Brand Managementteam, solicitingyour advice on recommendations to correct campaign performance. Some brands will be existing, while new, large brands will be alsofolded in as they are closed by our sales team.  Our brands today are primarily focused on SEM, and you will work toensure that this tactic is deliveringstellar results across each brand and account within the brand, while helping topartner with colleagues in order tomake strategic recommendations on how to diversify this approachthrough other advertising platforms.


Recommended changes will then be implemented.  Whether helping implementthe changes directly or delegating tasks to associated client success managersattached to the brands, you will be accountable for ensuring implementation is completed correctly.  From there, continuous optimization will occur with consistent reviews that you will conductleveraging reporting tools tohelp tell the story to clients.


Results will then be shared with internal and external clients.  Using the same reporting platforms, we will share resultsand format itin such a way that it tells a story and provides clientsvaluable insights and recommendations.


This is an individual contributor role with nodirect reportsand will own the strategic elements of the client relationship while thecurrent/existing managerswill own peoplemanagement of teams and execution disciplines.


Expectations

Youmust have applied experience in SEMat an expert level,with an advanced knowledgeof shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon. You should also have a cross-section of skills spanning:


Advertising Strategy

Project Management

Technology

Attention to detail

Consumer Insights

Analytics

Implementation of Data -Driven Decisions


Responsibilities


Day-to-Day:

Develop and execute effective SEM and paid search strategies that align with clients’ goals and objectives.

Conduct in-depth keyword research