Senior Marketing Specialist

Job Title

Senior Marketing Specialist

Job Description Summary

The Senior Marketing Specialist is responsible for the intake of new projects, execution of business development strategies, messaging, content curation, and deliverable design oversight. Daily responsibilities include pitch and proposal writing, development and execution, interfacing with internal clients (fee-earners) to understand requirements and approach as well as other general marketing and communications efforts as needed. This position will work collaboratively with the Midwest Regional Marketing Lead, graphic design and research professionals, as well as fee-earners. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise and calls for excellent writing and proofreading abilities. 

Job Description

Responsibilities:

Business Development-

• Oversee all aspects of the pitch and/or proposal coordination while learning and embracing C&W’s Business Development approach 

• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request 

• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD approach 

• Drive and manage pitch and/or proposal strategy and process

• Facilitate review of materials and address any feedback from fee-earners and stakeholders 

• Ensure the delivery of a clean final product to fee-earner or client 

• Support multiple projects working with various professionals across the C&W platform 

• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process 

• Debrief with brokerage teams to understand why we either won or lost the opportunity 

General Marketing-

• Execute Marketing and Communications plan in support of the local marketing and business objectives 

• Partner with research to uncover and develop impactful thought leadership pieces that are relevant to client and industry needs 

• Produce creative collateral to support the business, ensuring alignment with company's brand positioning from concept to final product; utilize available creative programs 

• Content development required to support corporate PR strategy as needed 

Qualifications:

• Bachelor's degree in Journalism, English, Marketing, Public Relations or related discipline preferred 

• 5+ years of business development and marketing experience; Commercial real estate experience highly preferred 

• Background in B2B proposal writing and/or business development marketing 

• Exceptional written communication skills 

• Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously 

• Advanced analytical, problem solving, and conceptual skills 

• Keen attention to detail 

• Self-motivated approach with the ability to take initiative but works well in a group environment. <