Director, Partnership Marketing, Liberty Street, New York, NY

Director, Partnership Marketing, Liberty Street, New York, NY

Country: United States of America

Director, Partnership Marketing 

Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all started with the launch of our national digital bank in 2024, and as we go, we’re building on our core strengths as a company: our global brand, our unified technology platform, and our passionate existing customer base. 

As the Director of Partnership Marketing, you will play an important role in this mission by defining our strategy for how we go to market with other marquee brands in the US, and then by leading those co-marketing efforts. This will be about deeply strategic and integrated partnerships, often featuring unique product value propositions. You’ll build win-win relationships with partner marketing teams and design joint marketing plans that inspire engagement with millions of consumers.  

 

What you’ll do: 

• Define the role that partnerships play in our Santander US integrated marketing strategy. 

• Partner with internal leads to win new strategic partner deals. This will include proactively pursuing new opportunities and strategically assessing incoming partner marketing opportunities.  

• Build relationships with strategic partner marketing teams, orienting the collective group towards shared goals and a win-win mindset.  

• Develop co-marketing plans with our strategic partners that deliver on our shared goals and activate consumers through our differentiated joint value propositions.  

• Execute our co-marketing strategy in conjunction with the wider Santander US marketing team, with an emphasis on striking the right balance in leveraging Santander and partner channels. Corralling the internal and external teams together towards our shared vision & roadmap  

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

• Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Required)
• Master's degree in marketing, Public Relations, Communications, Business Administration or equivalent field. (Prefrerred)

Work Experience:

• Marketing experience or related field. 12+ years (Required)
• Financial Services/Banking Industry experience, 3+ years (Required)

 

What you’ll bring to the team: 

• 10+ years of experience in partnership marketing, business development or related field 

• 5+ years of experience in people leadership, preferably with experience leading teams 

• Experience building relationships and developing successful strategic partnerships at a Fortune 500 company scale 

• Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring