Senior SEO Specialist, Lending

NerdWallet's best-in-class SEO program is looking to grow amid the evolution of SEO and we are seeking a Senior SEO Specialist to help in that endeavor by supporting our Lending verticals. At NerdWallet, we pride ourselves on helping users make smarter financial decisions, and our SEO program is at the heart of our success. This role offers an exciting opportunity to drive organic growth as part of a collaborative and innovative team. You will define, optimize, and scale our SEO efforts, contributing to NerdWallet's growth.

As a Senior SEO Specialist on the SEO Team, you will be responsible for defining the organic traffic acquisition and engagement strategies for a key user segment. Nerds embrace a mindset of ‘hypothesize, build, measure, learn’ and this role offers strong SEOs, CROs and omni-channel marketers the opportunity to employ this mindset as the owner of optimizing the throughput of our vertical content library.

This role will report to the Head of Organic Growth.

Where you can make an impact: 

• Own forecast updates for traffic model and communicate assumptions behind changes, plus risks and opportunities
• Identify strategic opportunities to grow organic traffic across our business
• Define and establish KPIs and goals 
• Own and execute a content roadmap designed to optimally capture and convert organic traffic in a way that balances business priorities and user needs
• Track and anticipate competitor activity and industry trends
• Reinforce and improve SEO Moat and performance on priority pages
• Own strategy and testing for website ads that drive priority engagement metrics across site
• Monitor competitive landscape across owned verticals and identify opportunities for competitive advantages and/or matching tactics
• Develop dashboards, monitor performance and contextualize the data to form actionable insights that drive results

To be successful in this role: 

• You enjoy building effective working relationships with content, engineering, and business partners through clear, reliable communication
• You are a problem-solver biased for action, knowing how to assess and approach a situation to understand the root of the problem quickly to make decisions that drive execution with little oversight
• You take ownership and initiative for crafting and executing strategies and are relentlessly inquisitive
• You are resilient and are able to adapt to changing situations and ambiguity by being proactive
• You can balance multiple priorities and thrive in a fast-paced environment

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• Understanding or expertise in SEO and SEO tools
• 5+ years of work experience in growth marketing, strategy consulting, or business operations at a high growth B2C or B2B company
• Proven track record of delivering business outcomes and/or products that move the needle on company metrics
• Experience working with Editorial Content teams to improve channel distribution
• Ability to interface with and present to manager and senior executive level leaders autonomously 
• Experience in local SEO at scale (100+ locations) or you have worked on an enterprise website with over 50k pages
• Proven expertise in SEO strategies and implementation
• Extensive experience in SEO for B2B marketing, including strategy development and execution
• Experience in SEO/CRO/Omni-channel marketing at startups a plus
• Working knowledge of SQL

Where:

• This role will be remote (based in the U.S.).
• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support through Headspace
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar 
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
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