Director of Marketing, Coursera for Business

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 136 million registered learners as of September 30, 2023.

Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions.  Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments. 

As the marketing leader for Coursera for Business, you will play an integral role as a member of the business leadership team shaping and implementing strategy, collaborating, developing  and orchestrating a comprehensive global marketing strategy and plan to drive growth of this key business line serving businesses  around the world. To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing strategy and plan aligned with business goals and tied to performance outcomes, expert communication skills, strong ability to collaborate and influence to execute the strategy and plan, and ability to inspire virtual team members to get great work done. 

The ideal candidate will be creative, data-driven, have global marketing experience across multiple marketing functions, and collaborate effectively with product, marketing and sales. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!

Responsibilities:

• Operate as key leader of the Coursera for Business leadership team responsible for driving revenue growth and market penetration of business globally 
• Develop, own and activate  global marketing strategy and plan aligned to business goals in partnership with region field marketing leaders; digital marketing; customer marketing; product marketing; and PR/Comms teams
• Partner with VP of Enterprise Marketing and marketing leadership to evolve marketing foundation, processes, and innovation in marketing 
• Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with Coursera for Business leadership, broader GTM team and key stakeholders
• Lead a cross-functional pod of global marketers to ensure goals, programs, and plan alignment and work collaboratively to ensure capacity and budget to execute and deliver commitments

Basic Qualifications:

• 15+ years Enterprise SaaS marketing experience in a fast-growth environment
• 7+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
• Analytical skills and ability to leverage data to make business cases and decisions
• Strong verbal and written communication skills
• Executive presence and engagement skills

Preferred Qualifications:

• Proven experience across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology.
• Proven experience engaging at an executive level internally with cross-functional groups and externally
• Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross functional programs, and ability to influence
• Proven experience he