B.HOM Director of Sales and Marketing (54547)

JOB TITLE: Director of Sales and Marketing

REPORTS TO: Vice President of Sales and Marketing

DIRECT REPORTS: No

Who We Are 

B.HOM Student Living is a division of BH Management Services (BH), one of the nation's largest multifamily owners and operators. Established in 2020 to deliver specialized management services for student housing, B.HOM manages 30,000+ beds at 34 schools across the United States.  

Founded in 1993, BH is celebrated for its simple commitment to doing business the right way and investing in its team. Today, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,” “Best Workplace for Millennials,” and “Best Workplaces for Diversity.” Powered by innovation and a can-do attitude, the team at BH and B.HOM strive to create a smarter way to live, invest, manage, and grow.   

We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of how far we’ve come and are ready to tackle what’s next. Come join us! 

Role Overview 

As the Director of Sales and Marketing, you’ll have a big mission. Your mission if you chose to accept it will be to generate leads, sell, and renew apartment leases in accordance with company and Fair Housing guidelines. You will be responsible for assuring the Company’s standards are achieved and excellent customer service is delivered. You also understand the value of taking a moment to express gratitude to the village that helped to make it happen. As you can likely tell, 'how' things are done matters just as much as ‘what’ is done here at B.HOM.  

Key Responsibilities 

• Develop and execute the annual sales and marketing strategy to achieve occupancy, pre-lease, and revenue goals across the portfolio.
• Analyze market trends, competitor activity, and student housing demand to inform pricing, positioning, and campaigns.
• Partner with executive leadership to align sales/marketing initiatives with company growth objectives and long-term vision.
• Drive pre-lease velocity by setting sales goals and KPIs for regional/property-level teams.
• Implement lead management systems (CRM, property management software, etc.) to ensure consistent follow-up and conversion tracking.
• Partner with Operations to monitor occupancy, rental rate growth, concessions, and retention strategies.
• Support on-site teams with leasing best practices, training, and sales incentives.
• Oversee the creation, management, and measurement of digital, print, and social media campaigns.
• Ensure consistent brand identity across all properties, websites, social channels, and collateral.
• Manage SEO/SEM, digital advertising, email campaigns, geofencing, influencer partnerships, and grassroots marketing strategies tailored to students and parents.
• Lead content development: property websites, virtual tours, blogs, and community engagement campaigns.
• Evaluate and manage marketing vendors, agencies, and platforms to optimize ROI.
• Directly manage a corporate-level sales and marketing team (e.g., sales and leasing specialists).
• Provide leadership and mentorship to regional and property marketing/leasing managers.
• Facilitate regular training sessions, webinars, and workshops to ensure staff are equipped with the latest sales and marketing techniques.
• Establish accountability through per