Strategic Pricing Senior Manager

Strategic Pricing Senior Manager- MVH Europe

Location- Amsterdam

Segment/Business Unit- MVH Europe

Function- Client

Reports to- Senior Director of Brand & Marketing

Languages- proficiency in English and other European Languages.

About MVH Europe

Mars Veterinary Health (MVH) Europe is a family of leading veterinary care providers committed to creating a better world for pets. Our network includes trusted brands such as AniCura and Linnaeus, operating over 500 animal hospitals and clinics across 17 European countries. Together, our teams deliver high-quality, modern veterinary care for companion animals, ensuring peace of mind for pet owners through excellent access and patient safety.

AniCura, our largest brand in Europe, provides care to over three million patients each year through 12,500 dedicated professionals. Linnaeus, operating primarily in the UK and Ireland, is home to over 6,000 Associates empowered to deliver exceptional care through a culture of collaboration, clinical excellence, and continuous development.

At MVH Europe, we prioritize a culture of accountability, inclusion, and wellbeing. We believe our purpose to make A BETTER WORLD FOR PETS  starts with building a better world for our people. We support our teams through strong governance, comprehensive wellbeing programs, and a shared passion for delivering exceptional outcomes in veterinary care.

About the Role

This is a career-defining opportunity to shape the future of pricing within the veterinary sector. As Strategic Pricing Senior Manager, you will play a pivotal role in transforming how millions of pet owners across Europe perceive value for money—while unlocking meaningful commercial impact for MVH Europe.

You will lead the continuous development and refinement of MVHE’s pricing strategy, underpinned by robust data, market research, and customer insights. Your work will directly improve profitability, customer adoption, and promotional effectiveness. This role partners closely with Marketing, Sales, Finance, Operations, Strategy, and regional teams, ensuring pricing decisions are customer-centric, commercially sound, and aligned with brand positioning.

Key Responsibilities

Working closely with regional Operating Units and cross-functional teams, you will:

• Implement and continuously enhance MVHE pricing strategies across regions, services, products, customer segments, and clusters.

• Partner with Global Strategy, Data & Analytics, and Finance to develop and improve pricing processes, tools, datasets, and methodologies that drive accuracy and efficiency.

• Conduct and consolidate market research to understand price sensitivity, competitive pricing trends, and competitive positioning indices.

• Collaborate with OUs to define list pricing, promotional pricing, and discount/write-off guardrails across markets and service lines.

• Define and track key pricing performance indicators, including indices, price realization, revenue, price per visit, profitability, customer acquisition, value perceptions, and NPS.

• Partner with Central Operations to support pricing implementation and ongoing revenue protection initiatives.

• Work closely with the Global Client team to co-develop and deploy global pricing capabilities where applicable.

• Lead and develop a team of two Senior Pricing Analysts.

Experience Required

Education

• Bachelor’s degree in Business, Finance, Economics, Marketing, or a related analytical field (required)

• Master’s degree, MBA, or equivalent relevant experience (preferred)

Experience & Skills

• 5+ years of experience in pricing, financial analysis, marketing analytics, or similar analytical roles

• 2+ years of people leadership experience

• Strong financial and analytical skills, including pricing models, elasticity analysis, market research, and P&L understanding

• Demonstrated success in delivering pricing strategies that drive measurable commercial improvement across multiple European markets

• Experience operating effectively in a matrixed, cross-functional environment

• Proficiency with pricing tools, data analytics platforms, and financial modelling

Skills and Competencies

• Customer Focus

• Commercial Acumen

• Strategic Agility

• Analytical Skills

• Collaboration & Influencing

• Results Orientation

• Innovation & Problem Solving