Manager, Data and Analytics

Company Description

About Digitas Health

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

We’re searching for a Manager who will be a key leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into four specialties:  Data Intelligence, Data Strategy, and Data Technology. 

Data Intelligence leaders are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges.  This requires being an expert when it comes to business and marketing performance analytics. Data Intelligence leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Tasks and responsibilities include:

• Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
• Support the development of measurement frameworks and actionable insight generation
• Day-to-day collaboration with key vendors and stakeholders
• Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client’s marketing efforts
• Collaborate on day-to-day client deliverables
• Proactively propose performance improvements for clients’ marketing activities
• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
• Keep internal stakeholders informed about new opportunities, issues and performance successes.
• Collaborate with DNA leadership to develop and document case studies with process and results
• Support DNA leadership in in new client acquisition and new business development
• Manage direct reports’ careers and provide growth opportunities, coaching and training
• Foster a team environment and play an active role in building teams

Qualifications

• Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
• Master’s degree (preferred)
• 3-5 years of business experience in marketing consulting, advertising or interactive
• Expertise within the digital environment and in aligning marketing strategies with business needs
• Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Excellent written, oral communication and presentation skills
• Experience managing and coordinating multiple projects
• Proven record with strong client relationship skills
• Strong familiarity with the digital environment
• Proficiency in Microsoft Office
• Candidate must be open to travel as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.