Senior Marketing Strategist

Company :

Highmark Health

Job Description : 

JOB SUMMARY
This job develops integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Works with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics. Marketing Strategist leads the development of  comprehensive marketing project briefs with moderate to high visibility in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.  Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans.  The Senior Marketing Strategist works with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and corporate, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets. This position tracks and measures marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluates campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Works with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.

ESSENTIAL RESPONSIBILITIES
•    Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.
•    Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.
•    Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans. 
•    Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines.
•    Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.
•    Work with internal matrix partners and external vendors to develop, manage, track and project budgets.
•    Other duties as assigned or requested.

REQUIRED EDUCATION
Bachelor's Degree – Marketing, Business or related field
Substitutions (Acceptable substitutions in lieu of a degree 1 ½ years’ experience  = 1 year college)
6 years' experience

PREFERRED EDUCATION:
Master's Degree – Marketing, Business or related field

EXPERIENCE
Minimum: 

•    5 years' experience coordinating the end to end delivery of a variety of marketing projects

•    Experience with marketing plan development and tactical deployment planning

•    Experience working in project management tools suites and budget management

Preferred: This section refers to additional desired years and type of experience that the hiring manager would prefer, above and beyond the basic requirements of the job.

•    Experience in the marketing of health or other insurance products is preferred

•    Experience evaluating creative

•    Intiating research projects

•    Develop forecast and ROI analysis

•    Leading cross functional work groups

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