Director, Content and Consumer Marketing- JVN Hair (3787)

At Amyris, we value that everyone’s career journey is unique and authentic to who they are. If this role excites you, we encourage you to apply and grow alongside us! You may be just the right candidate for this or other open roles.
At Amyris, we value that everyone’s career journey is unique and authentic to who they are. If this role excites you, we encourage you to apply and grow alongside us! You may be just the right candidate for this or other open roles
We have launched a new clean haircare brand with Jonathan Van Ness, American hairdresser, television personality, podcast host, actor and author.  The brand de-genders and revolutionizes the haircare industry with the best performing sustainable products. 
The global haircare market represents approximately 25% of the $300 billion beauty market and has experienced growth acceleration during 2020 with more than 50% of consumers choosing clean and sustainable haircare products. Enabled by its proprietary Lab-to-Market synthetic biology platform, Amyris has developed and produces some of the leading clean ingredients to lead the transformation of the haircare industry to a clean and sustainable future.
The JVN haircare brand launched Sept 2021 and offers unparalleled ingredient efficacy, clean formulas and packaging, with genuine inclusivity. The brand focuses on addressing hair health needs, will feature a proprietary Amyris ingredient, hemisqualane, a powerfully hydrating silicone-replacement that is effective across all hair textures.
The Director, Content and Consumer Marketing  will be responsible for driving the best social experience audience engagement across existing, new, and emerging platforms globally. This is a critical, innovative, and strategic role for the growing the 360 global JVN business across DTC digital, physical, and wholesale. This position will report to the Senior Director, Brand Strategy & Marketing.

Responsibilities:

• Partner with Head of Marketing, Founder, and VP/GM on developing overall social and community strategy and roadmap. 
• Develop and supervise a social media team to grow followers and engagement for current channels and strategically map out future channels against a product launch pipeline, marketing and sales goals.
• Develop and execute upon a social and influencer marketing strategy and budget that optimizes growth, engagement and conversion while creating meaningful stories that uphold the JVN voice, aesthetic, and mission across the social space.
• Strategize and develop the brand’s social media channels—Instagram, TikTok, YouTube and future channels. 
• Develop a complementary social strategy in tandem with the brand’s performance marketing agency, set against sales and customer acquisition goals.  
• Embrace and own JVN’s unique brand positioning and voice while staying true to brand equity across all social content.
• Craft social storytelling that leads and disrupts the hair care industry, while aligning with the JVN mission and Amyris goals. 
• Approach social storytelling with creativity, curiosity, and taste, and serve the community by taking a wholly inclusive approach to wellness and beauty that will create an earned media value.
• Design and execute best-in-class social customer programs including community and loyalty and including brand and influencer partnerships. 
• Foster engagement and brand growth through timely and clever content and interaction, utilizing original creative and UGC while maintaining brand identity. 
• Lead the planning, briefing and delivery of beauty content for JVN social media channels with an always on mentality. 
• Drive video content ideas for paid and organic channels.
• Create content at the speed of culture to complement pre-planned content.
• Continuously enhance functionality across all social platforms.
• Use analytics tools to draw insights on what content works, and what doesn’t, to continually shape future strategy.  
• Report and interpret site analytics and social listening tools to inform future content-making decisions to cultivate leads and sales. 
• Compile reports for management showing results (ROI) and report on effectiveness of campaigns in an effort to maximize results.
• Curate, research, discover, and build relationships with up-and-coming UGC and micro-influencer talent (content creators, hair stylists, trichologists, etc.) for paid, organic and earned programming.
• Work closely with the creative team to manage on-going IG grid planning.
• Research new ideas and channels, crafting an evolving strategy for new platforms and digital social trends and foster relationships with key social media channels contacts.
• Reinforce a culture of test and learn; advise or identify new test ideas with the goal of driving increased audience growth, revenue and engagement and an improved customer expe