Associate General Manager (Maryland Sports Properties)

ASSOCIATE GENERAL MANAGER (MARYLAND SPORTS PROPERTIES)

College Park, Maryland

Hybrid

 

THE RUNDOWN

Playfly Sports is looking for an Associate General Manager to join our team in College Park, Maryland.

 

The Associate General Manager will be responsible for generating incremental sponsorship revenue on behalf of the university to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the university athletics department and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements. This role will also be responsible for assisting with leading and managing a team of sales & services roles at the property. 

 

WHAT YOU’LL ACCOMPLISH

• Assist General Manager with the development and execution of a dynamic sales plan to meet and exceed individual & overall property sales goals
• Identify potential sponsors for university sports properties through networking with university stakeholders and business partners, researching local, regional and national companies
• Manage, coach and develop a team of account executives and directors of partnership sales
• Work with the General Manager to create sales inventory, revenue projections, outside the box ideas, and sponsorship strategy for the university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics, and an understanding of partner’s marketing goals
• Manage key objectives, create proposals and draft/negotiate contracts throughout the sales process
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in game day and non-game related settings
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Work with the General Manager to research sports sponsorship industry and stay current with relevant market trends and conditions
• Lead key initiatives to drive incremental growth, which may include leading campus-wide initiatives, sales contests, opening new revenue streams, and/or other university relationships
• Other job-related duties as assigned

 

WHAT YOU’LL BRING

• Bachelor’s degree required
• 8-10+ years of direct sales experience in the sports multi-media environment preferred
• Some experience in a management, lead, or mentorship role preferred
• Proven success in hitting individual sales goals on a regular basis
• Familiarity with KORE or similar CRM system
• Experience with integrated and solution-based sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills
• Demonstrated professional sales presentation skills

 

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS 

• Must be available for game days and evening athletic events and coaches shows
• Must be available to travel for client presentations
• Must be able to work nights and weekends around sporting events

 

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

 

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the lo