Director, Product Marketing

Job Description:

Qualifacts is a leading provider of behavioral health software and SaaS solutions for clinical productivity, compliance and state reporting, billing, and business intelligence. Its mission is to be an innovative and trusted technology and end-to-end solutions partner, enabling exceptional outcomes for its customers and those they serve. Qualifacts’ comprehensive portfolio, including the CareLogic®, Credible™, and InSync® platforms, spans and serves the entire behavioral health, rehabilitative, and human services market supporting non-profit Certified Community Behavioral Health Clinics (CCBHC) as well as for-profit large enterprise and small business providers. Qualifacts has a loyal customer base, with more than 2,500 customers representing 75,000 providers serving more than 6 million patients.  Qualifacts was recognized in the 2022 and 2023 Best in KLAS: Software and Services report as having the top ranked Behavioral Health EHR solutions.

If you want to work inside an atmosphere where innovation has purpose, and your ambition works to support our customers and those they serve, please apply today!

Summary of the Director, Product Marketing

The Director of Product Marketing is responsible for leading and elevating our product marketing efforts in a fast-paced SaaS B2B environment. As a key member of the marketing leadership team, this role will oversee a team of talented Product Marketing Managers and work cross-functionally with Product, Sales, Customer Success, and Marketing teams to drive growth and customer success. Their focus will include crafting compelling product positioning, executing effective go-to-market strategies, and ensuring organizational readiness for product launches and enhancements.

The Director, Product Marketing will report to the Chief Marketing Officer.

Responsibilities for the Director, Product Marketing

Leadership and Team Management

• Lead, mentor, and develop a high-performing team of Product Marketing Managers, fostering a culture of collaboration, accountability, and innovation
• Define team goals, priorities, and KPIs aligned with business objectives, ensuring alignment across all stakeholders

Product Positioning and Messaging

• Own the development of clear, differentiated, and compelling product positioning and messaging that resonates with target audiences
• Collaborate with Product, Marketing, and Sales to ensure consistent messaging across all customer touchpoints

Go-to-Market Strategy and Organizational Readiness

• Drive the end-to-end go-to-market process for new product launches, features, and updates, ensuring organizational alignment and readiness
• Work cross-functionally to create launch plans, timelines, and success metrics to ensure impactful rollouts

Market and Customer Insights

• Lead market research initiatives to deeply understand industry trends, customer pain points, and competitive landscapes
• Partner with Product and Customer Success teams to integrate customer feedback into product development and positioning

Sales Enablement and Training

• Develop and deliver sales enablement materials, including product decks, one-pagers, FAQs, and competitive analysis
• Partner with Sales to design and implement training programs that empower teams to effectively communicate product value

Marketing Campaign Strategy

• Collaborate with demand generation and content teams to design marketing campaigns that drive awareness, adoption, and retention
• Ensure campaign messaging aligns with product positioning and addresses customer needs

Qualifications of the Director, Product Marketing

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
• 8+ years of product marketing experience, with at least 3 years in a leadership role at a SaaS B2B company
• Proven success in leading go-to-market strategies and driving cross-functional initiatives
• Familiarity with SaaS subscription models and enterprise sales processes.
• Health care industry experience/knowledge a plus
• Experience with sales enablement tools and platforms (e.g. Salesforce, Highspot)

Knowledge, Skills, and Abilities of the Director, Strategic Marketing

• Exceptional written and verbal communication skills, with a talent for storytelling and translating technical concepts into customer-centric messaging
• Strong analytical skills, with the ability to leverage data for decision-making and reporting
• Highly organized with the ability to meet multiple deadlines in a fast-paced environment
• Self-mot