eCommerce Digital Shelf Insights Manager

Job Location: ​Parsippany​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the eCommerce Digital Shelf Insights Manager you will be part of an exciting and transformative eCommerce team within Ferrero USA.  In this role, you will be responsible for reporting on business performance, deriving actionable insights, and translating complex analysis into simple conclusions that will empower the team to take actions that improve Ferrero’s eCommerce business results. In your role as eCommerce Digital Shelf Insights Manager you will own the ongoing KPIs reporting, business performance scorecard updating, and ad-hoc analysis that will educate and influence key business decision-making with our Leadership, Customer and Brand Team.

You’ll support the overall eCommerce team and leadership to accelerate sales growth by collaborating with cross-functional internal teams and external agencies on meeting Digital Shelf KPI’s, category management, and optimization opportunities, while delivering best in class category insights to drive our business vs the competitive set.

Business knowledge, Digital Shelf Analytics, data analysis, and communication skills are needed to thrive in this multi-functional team.

 

This position is hybrid, based in our North American HQ in Parsippany, NJ

Main Responsibilities:

Principal Accountabilities

• Identifies and defines unique opportunities based on market trends analytics and reporting from Amazon Vendor Central and other sources (e.g. Circana).
• Builds, maintains and improves performance reports and KPIs related to ecommerce business performance (Digital Shelf Execution, Monthly Volume, Net Sales, Consumption).
• Identify drivers of digital shelf performance across retailers and categories. Measure and report on performance, providing insights and recommendations for continuous improvement.
• Analyze ecommerce performance data to identify trends, risks, and opportunities across key platforms.
• Assisting in developing & delivering joint business plan targets and brand growth strategies for the Ferrero brand portfolio on eCommerce
• Support success with our customers and partners by helping to drive our Digital Shelf initiatives and commercial strategies, boosting understanding of the eCommerce channel through the creation of an eCommerce Category Management & Digital Shelf toolkits
• Conduct category assortment, promotional, cross-selling, and other relevant analyses for eCommerce and omnichannel retailers, leveraging all relevant information.
• Identify and codify new analyses relevant to driving eCommerce traffic, conversion, and basket size; Integrate online and offline data into actionable insights to maximize performance in omnichannel environments.
• Support the development of storylines and presentations to effectively communicate findings both internally as well as externally to retailers and other stakeholders.

• Collaborate with internal teams and relevant data vendors to identify and obtain relevant data and tools for eCommerce channel insights and tracking.
• Support internal teams in developing eCommerce dashboards and reporting for a cross-functional leadership audience; track key performance metrics for eCommerce performance.
• Liaise with Finance to track eCommerce Financial Performance where we have ability to separate eCommerce specific channel sales; perform reporting updates to leadership for sales performance & trend analyses.
• Own & optimize digital shelf intelligence tool and vendor relationship; collaborate with eCommerce Content Manager to ensure Content Compliance needs are covered in scope of tool’s outputs.
• Analyze PDP performance and content health using DSA tools (CIQ, Profitero or comparable tools) identify improvement opportunities and lead resolution
• Conduct quarterly/sessional competitive audits across priority categories and channels

Who we are looking for:

Educational Background

• Bachelor’s degree; Master’s degree a plus

Professional Experi