Digital Paid Media Manager (Virtual, US)

Role Overview
This digital marketing professional will oversee the paid media and growth strategy to deliver interstate, local and international moving volume for Allied van lines, North American van lines, iMOVE.com, and other Sirva web properties.

What You'll Be Doing
50%
Paid Media Strategies
• Lead the overall paid media strategy and drive customer traffic, conversion and ROI for all paid digital marketing channels, including Paid Search, Paid Social, and Display (including video) to drive online and offline traffic, conversion and sale.
• Lead paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing, and measurement plans.
• Develop & lead strategies and account management for pay per click (PPC) search campaigns (Google / Bing) including the planning, implementation, budget management, performance review, and optimization of these campaigns.
• Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance, and seek improvement opportunities.
• Manage paid media budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs.
• Manage creative assets for paid media channels, including advising on best media practices.
• Perform landing page testing, split testing, and optimization to deliver best possible click through rates and conversion rates
• Work and maintain sold relationships with key partners such as Google, Microsoft and other platforms.
• Stays abreast with industry news, platform updates, product enhancements & innovations
• Drive lead volume for multiple brands; ability to track and drive ROI at a market/region level
30%
Reporting and Analytics
• Ability to track keyword/campaign data throughout the customer acquisition funnel (keyword to sale). Utilize data to improve customer experience and increase ROI.
• Work with our 500+ agent locations to set monthly caps, review performance, and provide expert insight on digital strategies
• Integrate call center and sales metrics to provide a customer view for each paid media channel.
20%
Customer Communication
• Works closely with partners and internal IT to execute the correct communication strategy for each paid media channel.
• Owns the multi-communication customer strategy, utilizing Email and SMS frequency, content, and call-to-action.
What You Bring to Sirva
• 3+ years ‘of relevant experience, with a strong paid search/paid media marketing background
• Strong analytics knowledge to analyze enterprise interactive results from multiple channels.
• Deep understanding of web analytics, marketing and data analytics. Familiar with A/B and multi-variate testing.
• Proven track record of successful campaign launches and executions
• Ability to extract both quantitative and qualitative insights to improve campaigns
• Strong work ethic
• Data Driven; proficient in Excel.
• Personal attributes:
◦ Driven to succeed
◦ Passion for excellence
◦ Goal oriented
◦ Self-Starter
• Excellent interpersonal communication skills (verbal and written)
• 4 year college degree or equivalent
• Google Ad certification preferred

At Sirva, we are committed to fair and transparent compensation practices. In accordance with applicable state and federal laws, we provide the following salary information for this position:

• Position Title: Digital Paid Media Manager
• Salary Range: $90,000-$100,000 USD
• Benefits: Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Employer HSA Match, Life & Disability Insurance, Paid Time Off, Volunteer Time Off, ID Theft Protection Plan and more.

Salary ranges may vary based on location, market conditions, and other factors such as experience and qualifications. The final compensation will be determined during the hiring process based on these considerations.

For positions available outside the United States, salaries will take into account local currency and market conditions, which may differ from the USD salary range. If you have any questions about salary or benefits, we encourage you to ask during the hiring process.

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Sirva Worldwide, Inc. provides HR and mobility professionals with the resources, guidance, and support they need to achieve the best possible relocation for talent, and for the companies that move them. As a leading global relocation management and moving services company, we bring together personalized program solutions, expansive global reach, innovative technology, and an unmatched supply chain to transform businesses of any size and empo