Senior Director of Integrated Marketing Communications

Position Summary

The Senior Director of Integrated Marketing Communications leads the development and execution of integrated marketing communications that bring Welch’s growth strategy to life. This role ensures Consumer Engagement serves as a proactive driver of brand equity, consumer connection, and business growth.

Partnering closely with Brand Teams, Consumer Insights, and external agency partners, this leader translates strategy into insight-driven communications plans that balance near-term performance with long-term brand transformation. The role also leads and develops a high-performing Consumer Engagement team, fostering collaboration, creative excellence, and seamless execution across all consumer touchpoints.

Where You’ll Work

This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key. 

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You’ll Do

• Own enterprise-wide consumer-facing marketing communications, ensuring alignment with Welch’s growth strategy and brand priorities.
• Lead the development of holistic communications strategies grounded in deep consumer insight and designed to drive both near-term performance and long-term brand equity.
• Translate enterprise and brand growth objectives into integrated annual Consumer Engagement plans across creative, media, digital, packaging, shopper, and digital shelf.
• Oversee execution excellence through strong agency leadership, clear ways of working, and disciplined budget management.
• Design and optimize the internal team structure and external partnerships required to deliver against strategic priorities.
• Serve as a strategic thought partner to senior leadership, contributing to enterprise growth planning and transformation initiatives.
• Build, lead, and develop a high-performing, multidisciplinary Consumer Engagement team, fostering a culture of creativity, collaboration, accountability, and inclusive leadership.

Who You Are

• An enterprise-minded leader who seamlessly balances long-term growth strategy with disciplined execution.
• Comfortable operating in ambiguity, making complex trade-offs, and navigating competing priorities with confidence and clarity.
• A collaborative and influential partner who can align stakeholders and drive outcomes across the organization, even without direct authority.
• Both creatively inspired and commercially grounded, with the ability to connect bold ideas to measurable business results.
• A proven builder of talent, high-performing teams, and sustainable organizational capability.

What You’ll Need

• 15+ years of progressive Marketing experience within food & beverage or CPG, including senior leadership roles, with at least 10 years focused on Consumer Engagement
• Proven leadership across multiple Consumer Engagement disciplines (creative, media, packaging)
• Experience partnering deeply with Brand Marketing, Consumer Insights and External Agencies
• Demonstrated ability to influence enterprise strategy and operate at executive level
• Strong people leadership experience, including leading leaders
• Track record of driving Brand Transformation through Consumer Engagement, preferred
• Licensing, or partnership experience, preferred

 

What You’ll Enjoy

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community:  You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success